Signpost India Limited has made a significant stride in expanding its out-of-home (OOH) advertising portfolio by securing exclusive advertising rights for 67 key metro stations operated by Bangalore Metro Rail Corporation Ltd. (BMRCL). This strategic move is set to bolster the company's position in the transit media landscape and strengthen its long-term revenue base.

Contract Details

The company has been awarded a 9-year contract, extending until 2034, for exclusive advertising rights across all 67 key metro stations under BMRCL's operation. These stations collectively attract approximately 3 crore (30 million) monthly riders, presenting a substantial audience for advertisers.

Financial Implications

Signpost India estimates the revenue potential from this contract to be between ₹600.00 crore to ₹700.00 crore (excluding GST) over the entire contract period.

Advertising Space and Reach

The project will offer advertisers access to over 95,000 square feet of cumulative display space, encompassing both static and digital formats. These advertising spaces are strategically located across high-footfall metro stations in Bengaluru, providing excellent visibility and reach for brands.

Strategic Significance

This win is a significant addition to Signpost India's national transit media portfolio. It aligns with the company's growth strategy to expand its presence across major urban transit ecosystems. The long-term nature of the contract is expected to provide a stable and recurring revenue stream for the company.

About BMRCL

Bangalore Metro Rail Corporation Ltd. (BMRCL) is a joint venture between the Government of Karnataka and the Government of India. It was formed as a Special Purpose Vehicle for the implementation and operation of the Bangalore Metro Rail Project, popularly known as 'Namma Metro'.

Market Impact

This development positions Signpost India as one of the fastest-growing players in the Out-of-Home (OOH) advertising industry. The company's ability to secure such a significant and long-term contract in a major metropolitan area like Bengaluru could be viewed positively by investors and industry observers.

Signpost India Limited continues to demonstrate its commitment to growth and expansion in the OOH advertising sector. As urban transit systems continue to evolve and expand, such strategic partnerships may play a crucial role in shaping the future of transit advertising in India.

Signpost India Limited , a prominent player in the advertising business, has announced robust financial results for the first quarter ended June 30, along with significant changes to its board and key management personnel.

Strong Financial Performance

The company reported a substantial increase in its revenue from operations, which rose to Rs 13,764.75 lakh in Q1, up from Rs 10,046.75 lakh in the same quarter of the previous year, marking a 37% year-on-year growth. This impressive top-line performance was accompanied by a notable improvement in profitability.

Profit after tax (PAT) for the quarter stood at Rs 1,528.02 lakh, compared to Rs 1,120.87 lakh in Q1 of the previous year, representing a 36.3% increase. The company's total income, including other income, reached Rs 13,871.93 lakh, up from Rs 10,172.33 lakh in the corresponding quarter of the previous year.

Key Financial Highlights

Board and Management Changes

In addition to its financial results, Signpost India announced several key changes to its board and management team:

1. Appointment of Independent Director: Mrs. Amita Desai has been appointed as an Additional Director (Independent and Non-Executive) of the company, effective August 14. Subject to shareholder approval, she will serve as an Independent Director for a term of five consecutive years until August 13.

2. New Company Secretary: Ms. Jenny Shah has been appointed as the new Company Secretary and Compliance Officer, effective August 15. She brings over 18 years of experience in corporate secretarial and compliance functions.

3. Resignation: Mr. Jitesh Rajput has resigned from his position as Company Secretary and Compliance Officer, effective from the close of business on August 14.

About the New Appointees

Mrs. Amita Desai is a seasoned professional with over 30 years of experience in corporate governance, compliance, and advisory services. She is a Fellow Member of the Institute of Company Secretaries of India (ICSI) and a Registered Insolvency Professional with the Insolvency and Bankruptcy Board of India (IBBI).

Ms. Jenny Shah, the new Company Secretary, holds a graduate degree in Commerce and a Law degree from Mumbai University. Her extensive experience includes roles at prominent companies such as Mahindra Holidays & Resorts India Limited, Mahindra & Mahindra Limited, and J.B. Chemicals & Pharmaceuticals Limited.

The financial results and board changes were approved at a meeting of the Board of Directors held on August 14. These developments signal Signpost India's commitment to strong governance and sustained growth in the competitive advertising landscape.