GRM Overseas Expands '10X' Basmati Rice Brand into Saudi Arabian Market
GRM Overseas Limited has entered into a distribution agreement with Seven Star Company Limited for its '10X' basmati rice brand in Saudi Arabia. The partnership will utilize Seven Star's distribution and retail network to offer multiple pack sizes of the premium rice brand across the Saudi Arabian market. This move aligns with GRM's strategy to strengthen its international presence, particularly in the Middle East. GRM Overseas, among the top 5 rice exporters in India, exports to over 50 countries and has an annual production capacity of 440,800 MT.

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GRM Overseas Limited , a leading Indian basmati rice exporter and fast-growing FMCG company, has announced a significant move to expand its presence in the Middle East. The company has entered into a distribution agreement with Seven Star Company Limited for its flagship '10X' basmati rice brand in the Saudi Arabian market.
Key Details of the Agreement
- Partner: Seven Star Company Limited, Riyadh (Kingdom of Saudi Arabia)
- Brand: '10X' basmati rice
- Distribution: Multiple pack sizes through Seven Star's distribution and retail network
- Market: Saudi Arabia
Strategic Implications
This partnership marks a crucial step in GRM Overseas' strategy to strengthen its international market presence, particularly in the Middle East. The collaboration leverages Seven Star Company Limited's robust distribution and retail network across Saudi Arabia, potentially expanding the reach of GRM's premium '10X' brand to a wider consumer base.
Company Overview
GRM Overseas has established itself as a significant player in the rice export industry since its inception in 1974. Here are some key facts about the company:
| Aspect | Details |
|---|---|
| Export Reach | More than 50 countries |
| Export Ranking | Among top 5 rice exporters in India |
| Rice Processing Units | 3 (Panipat, Naultha, Gandhidham) |
| Annual Production Capacity | 440,800 MT |
| Warehousing Facility | 1.75 Lakh sq ft (adjacent to Gandhidham plant) |
| Key Brands | '10X', 'Himalaya River', 'Tanoush' |
Management Commentary
Atul Garg, Chairman & Managing Director of GRM Overseas Limited, expressed enthusiasm about the partnership, stating, "We are delighted to partner with Seven Star Company Limited to expand our brand '10X' in Saudi Arabia. Their strong market presence and distribution capabilities will help us reach a wider consumer base and further strengthen our global footprint. This collaboration aligns with our vision to make GRM's premium products available across key global markets."
Future Outlook
This strategic move aligns with GRM Overseas' recent efforts to reach consumers directly with its brands and products. By securing shelf space with major retailers both in India and abroad, the company aims to ensure easy access to its high-quality products for end consumers. As GRM Overseas continues to expand its international presence, this partnership with Seven Star Company Limited could serve as a significant stepping stone for further growth in the Middle Eastern market.
The company's focus on stringent quality control procedures, adherence to international standards, and strategic partnerships like this one position GRM Overseas for potential growth in the competitive global rice market.
Historical Stock Returns for GRM Overseas
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.35% | -0.16% | +10.40% | +63.23% | +115.74% | -1.15% |




































