NewsOrders & DealsFidelity Blue Chip Growth Fund Exits Aditya Birla Lifestyle, Reduces Fashion Retail StakeFidelity Blue Chip Growth Fund Exits Aditya Birla Lifestyle, Reduces Fashion Retail Stake
Fidelity Blue Chip Growth Fund executed significant divestments on January 20, completely exiting Aditya Birla Lifestyle Brands for ₹260.67 crores and reducing its Aditya Birla Fashion stake by 1.76% for ₹142.63 crores. Both stocks declined sharply, with lifestyle brands hitting all-time lows and fashion retail reaching August 2023 levels. Other bulk deals included Hornbill Orchid's complete exit from P E Analytics and fresh investments in newly-listed Avana Electrosystems.
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Fidelity Blue Chip Growth Fund executed major portfolio adjustments on January 20, completely divesting from Aditya Birla Lifestyle Brands while significantly reducing its stake in Aditya Birla Fashion and Retail through open market transactions.
Fidelity's Aditya Birla Group Divestments
The fund sold its entire holding in Aditya Birla Lifestyle Brands, offloading 2.36 crore equity shares representing 1.94% of the company's paid-up equity. The transaction details are presented below:
| Transaction Details: | Aditya Birla Lifestyle | Aditya Birla Fashion |
|---|---|---|
| Shares Sold: | 2.36 crore | 2.15 crore |
| Stake Percentage: | 1.94% | 1.76% |
| Sale Price per Share: | ₹110.00 | ₹66.20 |
| Total Transaction Value: | ₹260.67 crores | ₹142.63 crores |
Fidelity Blue Chip Growth Fund had maintained a 1.94% stake in each company as of September 2025, making this a complete exit from the lifestyle brands segment and a partial reduction in the fashion retail business.
Market Impact and Stock Performance
Both Aditya Birla Group stocks experienced significant pressure following the bulk transactions. Aditya Birla Lifestyle Brands shares hit an all-time low during Tuesday's trading session before closing at ₹113.24, down 2.32%. Aditya Birla Fashion and Retail stock declined more sharply, falling 5.62% to close at ₹67.85 on the NSE after touching its lowest level since August 2023 on an intraday basis.
Offsetting Investment Activity
While Fidelity reduced its exposure, Societe Generale - ODI acquired a stake in Aditya Birla Fashion, purchasing 74.97 lakh shares (0.61% stake) at ₹65.78 per share for ₹49.31 crores, indicating continued institutional interest in the company.
Other Notable Bulk Deals
Hornbill Orchid India Fund completely exited P E Analytics, which provides real estate data through its PropEquity platform. The fund sold its entire holding of 4.04 lakh shares (3.86% stake) at ₹165.01 per share, generating ₹6.67 crores. The stock closed marginally lower at ₹165.30, down 0.18%.
In a counter-move, Samir Jasuja and Manorama Pawah acquired a combined 4.24% stake in P E Analytics:
| Buyer: | Shares Purchased | Investment Value | Price per Share |
|---|---|---|---|
| Samir Jasuja: | 3.36 lakh | ₹5.54 crores | ₹165.00 |
| Manorama Pawah: | 1.09 lakh | ₹1.80 crores | ₹165.00 |
Fresh Investment in New Listing
Avana Electrosystems, which manufactures control and relay panels for power system protection and automation, attracted significant investor interest on its first trading day. The stock surged 36.10% to ₹80.30 on the NSE, with multiple investors acquiring stakes around ₹76-77 per share range, including Fortune Hands Growth Fund Scheme I and individual investors Venkata Nagaraju Padala, Gautam Fatehpuria, and Gunavanth Kumar G (HUF).
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