Bright Outdoor Media Launches Advertising Spaces on Navi Mumbai Metro Line 1
Bright Outdoor Media Limited has launched advertising spaces on Navi Mumbai Metro Line 1, covering 85,000 sq. ft. across 11 stations. The company secured exclusive rights from CIDCO Ltd for 10 years. This expansion aligns with the company's growth strategy, especially considering the upcoming Navi Mumbai International Airport. Bright Outdoor Media, India's first listed OOH company, reported strong financial results with a total revenue of ₹128.05 crore and net profit of ₹19.07 crore.
*this image is generated using AI for illustrative purposes only.
Bright Outdoor Media Limited , India's first listed Out-of-Home (OOH) media company, has announced that advertising spaces on Navi Mumbai Metro Line 1 are now live and available for bookings. This marks a significant milestone for the company in expanding its advertising reach in one of India's fastest-growing urban areas.
Exclusive Advertising Rights
The company has secured exclusive advertising rights from the City & Industrial Development Corporation of Maharashtra Limited (CIDCO Ltd) for a period of 10 years. This agreement covers an impressive 85,000 sq. ft. of premium advertising space across 11 metro stations, pillars, and viaducts.
Metro Stations Covered
The advertising displays are strategically installed across the following stations:
- Belapur Terminal
- RBI Colony
- Belpada
- Utsav Chowk
- Kendriya Vihar
- Kharghar Village
- Central Park
- Pethpada
- Amandoot
- Pethali-Taloja
- Pendhar
Strategic Importance
Dr. Yogesh Lakhani, Chairman & MD of Bright Outdoor Media Limited, highlighted the strategic importance of this project, stating, "We are thrilled to see Navi Mumbai Metro Line 1 glowing with Bright & Ronak Advertising boards. This brings together our industry expertise and innovation to create an unparalleled advertising ecosystem."
Dr. Lakhani also emphasized the potential impact of the upcoming Navi Mumbai International Airport, which is expected to boost metro traffic and enhance the value of these advertising spaces.
Financial Performance
Bright Outdoor Media Limited has reported strong financial results:
| Financial Metric | Amount (₹ in Cr) |
|---|---|
| Total Revenue | 128.05 |
| EBITDA | 27.38 |
| Net Profit | 19.07 |
| EPS (in ₹) | 13.11 |
Company Background
Founded in 1980, Bright Outdoor Media Limited has established itself as a leader in India's OOH advertising industry with 45 years of expertise. The company operates a network of over 400 hoardings nationwide and owns 48 of Mumbai's 100-plus digital LED billboards.
Bright Outdoor Media offers a diverse range of advertising services, including railway boards, cinema slides, full train and bus advertisements, mobile sign trucks, kiosks, gantries, and vinyl displays. The company caters to various industries such as entertainment, construction, education, and government sectors.
Sustainability Initiatives
Notably, Bright Outdoor Media is pioneering sustainability in the OOH advertising space. It is the first company in the world to install solar panels on hoardings, supplying electricity to Indian Railways, demonstrating its commitment to eco-friendly practices.
Stock Market Listing
Bright Outdoor Media Limited made history by becoming India's first OOH media company to be listed on a stock exchange. The company debuted on the BSE SME platform on March 24, 2023.
With this latest expansion into the Navi Mumbai Metro Line 1, Bright Outdoor Media Limited continues to strengthen its position in the OOH advertising market, offering brands new opportunities to reach a growing urban audience.
Historical Stock Returns for Bright Outdoor Media
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.28% | -5.11% | -1.45% | +4.67% | -2.78% | +216.29% |
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