Urban Company Launches Rs 1,900-Crore IPO Amid Profitability Concerns

1 min read     Updated on 09 Sept 2025, 07:16 AM
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Reviewed by
Radhika SScanX News Team
Overview

Urban Company, a home services platform, has launched its IPO worth Rs 1,900 crore, pricing shares at Rs 103 each. The company has shown narrowing losses over the past three fiscal years but remains unprofitable. Current liabilities have increased from Rs 172.42 crore in FY22 to Rs 244.06 crore in FY24. The company faces challenges including high attrition rates among its service professionals. Urban Company operates primarily in metro cities with limited expansion into Tier-3 markets. The IPO notably lacks underwriters, which is unusual for such offerings.

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*this image is generated using AI for illustrative purposes only.

Urban Company, a prominent player in the home services sector, has launched its Initial Public Offering (IPO) worth Rs 1,900 crore, pricing its shares at Rs 103 each. This pricing represents a valuation of 100 times the face value of the shares, raising eyebrows in the investment community.

Financial Performance

The company has shown a trend of narrowing losses over the past three fiscal years:

Fiscal Year Net Loss (in Rs crore)
FY22 514.14
FY23 312.44
FY24 92.73

Despite this improvement, Urban Company remains unprofitable, a factor that potential investors will need to consider carefully.

Rising Liabilities

Alongside the reduction in losses, the company has seen an increase in its current liabilities:

Fiscal Year Current Liabilities (in Rs crore)
FY22 172.42
FY24 244.06

This rise in liabilities could be a point of concern for some investors, as it may impact the company's financial flexibility.

Business Model and Challenges

Urban Company's business model relies on a gig economy framework, employing a network of service professionals including barbers, electricians, and beauticians. The company reported an average of 54,347 monthly active service professionals on its platform.

However, the company faces a significant challenge in the form of high attrition rates. Many service professionals tend to bypass the platform after initial customer contact, potentially impacting Urban Company's long-term revenue prospects.

Market Position and Geographical Reach

Interestingly, Urban Company operates in a relatively uncrowded space within the home services sector. Unlike other segments such as quick commerce or fintech, which face intense competition, Urban Company doesn't have major competitors in its niche.

The company's services are primarily concentrated in metro cities, with limited expansion into Tier-3 markets. This focused approach may present both opportunities and challenges for future growth.

IPO Structure

Notably, the IPO lacks underwriters, which is unusual for such offerings. Underwriters typically provide crucial services such as pricing guidance and guaranteed subscriptions, their absence may add an element of uncertainty to the IPO process.

Conclusion

As Urban Company steps into the public market, investors will be weighing the company's growth potential against its current unprofitability and the unique challenges it faces in the home services sector. The success of this IPO could provide insights into investor appetite for high-growth, yet unprofitable tech-enabled service platforms in the Indian market.

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Urban Company Sets ₹1,900 Crore IPO with Price Band of ₹98-103

1 min read     Updated on 03 Sept 2025, 07:25 AM
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Reviewed by
Riya DScanX News Team
Overview

Urban Company, an online marketplace for beauty and home care services, has announced its IPO with a total size of ₹1,900 crore. The offering includes ₹472 crore in fresh equity and ₹1,426 crore from existing shareholders. The price band is set at ₹98-103 per share, with a minimum lot size of 145 shares. The company operates in 59 Indian cities, UAE, Singapore, and Saudi Arabia. Shares will be listed on BSE and NSE, with Kotak Mahindra Capital, Morgan Stanley, Goldman Sachs, and JM Financial managing the IPO.

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*this image is generated using AI for illustrative purposes only.

Urban Company, a technology-driven online marketplace for beauty and home care services, has announced its initial public offering (IPO) with a ₹1,900 crore issue. The company has set the price band for its shares at ₹98-103, signaling its readiness to enter the public market.

IPO Details

Here are the key details of the offering:

  • Total IPO Size: ₹1,900.00 crore
  • Fresh Equity Issuance: ₹472.00 crore
  • Offer For Sale (OFS): ₹1,426.00 crore from existing shareholders
  • Price Band: ₹98-103 per share
  • Minimum Lot Size: 145 shares
  • Minimum Investment: ₹14,210.00 to ₹14,935.00
  • Implied Market Capitalization: ₹14,095.00 crore to ₹14,790.00 crore

Share Allocation

The IPO has a structured allocation for different categories of investors:

Category Allocation
Qualified Institutional Bidders 75%
Non-Institutional Investors 15%
Retail Individual Investors 10%

About Urban Company

Urban Company operates a technology-driven online marketplace that specializes in beauty and home care services. The company has established its presence across:

  • 59 cities in India
  • United Arab Emirates (UAE)
  • Singapore
  • Saudi Arabia

This diverse geographical footprint underscores the company's expansion strategy and market penetration efforts.

Listing and Management

Urban Company shares are set to be listed on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).

The IPO is being managed by a consortium of reputable financial institutions:

  • Kotak Mahindra Capital
  • Morgan Stanley
  • Goldman Sachs
  • JM Financial

These institutions are serving as the book running lead managers for the offering, bringing their expertise to guide the company through the public listing process.

Investor Considerations

Potential investors should note that while the company offers an innovative platform in the growing gig economy and home services sector, it's crucial to carefully review the company's financials, growth strategy, and risk factors before making an investment decision.

The IPO presents an opportunity for investors to participate in the growth story of a company at the intersection of technology and services, catering to the evolving needs of urban consumers across multiple countries.

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