Urban Company Launches Rs 1,900-Crore IPO Amid Profitability Concerns
Urban Company, a home services platform, has launched its IPO worth Rs 1,900 crore, pricing shares at Rs 103 each. The company has shown narrowing losses over the past three fiscal years but remains unprofitable. Current liabilities have increased from Rs 172.42 crore in FY22 to Rs 244.06 crore in FY24. The company faces challenges including high attrition rates among its service professionals. Urban Company operates primarily in metro cities with limited expansion into Tier-3 markets. The IPO notably lacks underwriters, which is unusual for such offerings.

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Urban Company, a prominent player in the home services sector, has launched its Initial Public Offering (IPO) worth Rs 1,900 crore, pricing its shares at Rs 103 each. This pricing represents a valuation of 100 times the face value of the shares, raising eyebrows in the investment community.
Financial Performance
The company has shown a trend of narrowing losses over the past three fiscal years:
| Fiscal Year | Net Loss (in Rs crore) |
|---|---|
| FY22 | 514.14 |
| FY23 | 312.44 |
| FY24 | 92.73 |
Despite this improvement, Urban Company remains unprofitable, a factor that potential investors will need to consider carefully.
Rising Liabilities
Alongside the reduction in losses, the company has seen an increase in its current liabilities:
| Fiscal Year | Current Liabilities (in Rs crore) |
|---|---|
| FY22 | 172.42 |
| FY24 | 244.06 |
This rise in liabilities could be a point of concern for some investors, as it may impact the company's financial flexibility.
Business Model and Challenges
Urban Company's business model relies on a gig economy framework, employing a network of service professionals including barbers, electricians, and beauticians. The company reported an average of 54,347 monthly active service professionals on its platform.
However, the company faces a significant challenge in the form of high attrition rates. Many service professionals tend to bypass the platform after initial customer contact, potentially impacting Urban Company's long-term revenue prospects.
Market Position and Geographical Reach
Interestingly, Urban Company operates in a relatively uncrowded space within the home services sector. Unlike other segments such as quick commerce or fintech, which face intense competition, Urban Company doesn't have major competitors in its niche.
The company's services are primarily concentrated in metro cities, with limited expansion into Tier-3 markets. This focused approach may present both opportunities and challenges for future growth.
IPO Structure
Notably, the IPO lacks underwriters, which is unusual for such offerings. Underwriters typically provide crucial services such as pricing guidance and guaranteed subscriptions, their absence may add an element of uncertainty to the IPO process.
Conclusion
As Urban Company steps into the public market, investors will be weighing the company's growth potential against its current unprofitability and the unique challenges it faces in the home services sector. The success of this IPO could provide insights into investor appetite for high-growth, yet unprofitable tech-enabled service platforms in the Indian market.



























