Prosus Boosts Stake in Urban Company to 7.35% Following Stellar IPO

2 min read     Updated on 17 Sept 2025, 11:45 AM
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Reviewed by
Riya DeyScanX News Team
Overview

Prosus NV has increased its stake in Urban Company to 7.35% following the company's successful IPO. Urban Company's shares surged 74% on its Mumbai trading debut, resulting in a $2.80 billion market valuation. The IPO was oversubscribed 100 times, indicating strong investor interest. Urban Company, an on-demand home services platform operating in 51 cities across three countries, has been profitable since 2021. Prosus has now invested a total of $139.00 million in Urban Company, as part of its broader $8.60 billion investment strategy in India.

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*this image is generated using AI for illustrative purposes only.

Urban Company, the on-demand home services platform, has seen a significant boost in its shareholder structure as Prosus NV increases its stake to 7.35%. This move comes on the heels of a highly successful initial public offering (IPO) that has catapulted Urban Company into the spotlight of India's burgeoning tech scene.

Prosus Strengthens Position

Prosus NV, a global consumer internet group and technology investor, has ramped up its investment in Urban Company by acquiring an additional 4% stake. This strategic move positions Prosus as one of the largest shareholders in the company. The tech giant has now invested a total of $139.00 million in Urban Company, underscoring its confidence in the platform's growth potential.

Urban Company's Impressive Market Debut

Urban Company's entry into the public market has been nothing short of spectacular. The company's shares surged an impressive 74% on its Mumbai trading debut, resulting in a market valuation of $2.80 billion. This robust performance reflects strong investor confidence in Urban Company's business model and growth prospects.

IPO Oversubscription Highlights Investor Enthusiasm

The IPO's success is further emphasized by its staggering oversubscription rate. With demand exceeding supply by 100 times, Urban Company's public offering has emerged as one of India's most sought-after deals. This overwhelming response indicates a high level of interest from both institutional and retail investors in the company's future.

Urban Company's Business Model and Profitability

Urban Company has carved out a niche in the service sector, offering a wide range of home services including carpentry, house cleaning, and massage therapy. The company's operations span 51 cities across three countries, demonstrating its expansive reach and scalability. Notably, Urban Company has achieved profitability, a milestone it has maintained since 2021, setting it apart from many tech startups that often prioritize growth over profitability.

Prosus's Strategic Investments in India

For Prosus, the investment in Urban Company is part of a broader strategy focused on the Indian market. This marks Prosus's third IPO participation in India over the past 12 months, with the company's total investments in the country reaching $8.60 billion. Prosus's interest in Indian businesses, particularly those with a local consumer focus, is driven by the potential benefits amid possible trade tariffs.

Looking Ahead: Replicating Past Success

Prosus's investment strategy in Urban Company draws parallels to its highly successful investment in Tencent. In 2001, Prosus paid $34.00 million for a 50% stake in the Chinese tech giant. Today, Prosus owns 24% of Tencent, which is now valued at a staggering $759.00 billion. This track record suggests that Prosus sees similar potential in Urban Company and the broader Indian tech ecosystem.

As Urban Company embarks on its journey as a public company, all eyes will be on its ability to maintain growth, profitability, and innovation in the competitive home services market. With strong backing from investors like Prosus, Urban Company appears well-positioned to capitalize on the growing demand for on-demand home services in India and beyond.

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Urban Company Aims to Become 'Home OS' with Expansion Beyond Services, Following Strong Market Debut

1 min read     Updated on 17 Sept 2025, 10:11 AM
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Reviewed by
Shraddha JoshiScanX News Team
Overview

Urban Company, formerly Urban Co, made a strong stock market debut with shares opening at Rs 162.25, a 57% premium over its IPO price of Rs 103. The company's market capitalization now exceeds ₹25,000 crore. CEO Abhiraj Bhal outlined plans to transform the company into an integrated home ecosystem, expanding into consumer durables, new service offerings, and additional cities. The company aims to grow 30 to 50 times larger over the next decade.

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*this image is generated using AI for illustrative purposes only.

Urban Co, now known as Urban Company, made a stellar debut on the stock market, with its shares opening at Rs 162.25, marking a significant 57% premium over its initial public offering (IPO) price of Rs 103 per share. The strong market reception underscores investor confidence in the company's potential.

Impressive Market Entry

The company's shares commenced trading at Rs 162.25, reflecting robust demand from investors. This opening price represents a substantial increase from the IPO price, indicating positive market sentiment towards Urban Company's business prospects.

IPO Details

Urban Company had set its IPO price at Rs 103 per share. The considerable gap between the issue price and the opening price suggests that investors see value in the company beyond its initial offering.

Market Response

The impressive debut of Urban Company shares, trading approximately 57% higher than the IPO price, signals strong market appetite for the stock. This positive start could potentially attract more investor attention to the company.

Future Plans and Expansion

Following its successful market entry, Urban Company's leadership has outlined ambitious plans to transform the company from a services platform into the 'operating system for your home.' CEO Abhiraj Bhal stated that the company aims to create an integrated home ecosystem where services, devices, and solutions converge.

Key Developments:

  • Expansion into consumer durables: In 2023, Urban Company launched its Native brand, introducing water purifiers and smart door locks. The company plans to enter the air conditioning and home cleaning appliances markets.

  • New service offerings: The company has introduced UC Instant for real-time service requests and continues expanding its InstaHelp offering.

  • Geographical expansion: Urban Company currently operates in 47 cities and aims to reach over 100 cities in the future.

  • Investment focus: Co-founder Varun Khaitan emphasized that investments will focus on core services, new initiatives like InstaHelp, and the Native product line.

Market Capitalization and Growth Projections

Urban Company's market capitalization now exceeds ₹25,000 crore. CEO Bhal expressed optimism about the company's future, stating that they aim to grow 30 to 50 times larger over the next decade.

Investor Outlook

While the strong opening and expansion plans are encouraging, it's important for investors to note that stock prices can be volatile, especially in the initial days of trading. As with any investment, it's advisable to consider long-term prospects and company fundamentals when making investment decisions.

Urban Company's successful market entry and ambitious growth plans have positioned it as a company to watch in the coming years. The company's performance in executing its expansion strategy will be closely monitored by investors and analysts alike.

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