SanDisk surges as Apple CEO confirms memory shortage
SanDisk Corporation shares surged 10.38% on Thursday after Apple CEO Tim Cook confirmed a structural memory shortage, stating price increases are unavoidable due to unsustainable cost hikes. The shortage is driven by AI infrastructure spending by tech giants, causing a fourfold increase in chip prices. Technically, the stock remains in a steep uptrend, trading above all key moving averages and its prior 52-week high.

*this image is generated using AI for illustrative purposes only.
SanDisk Corporation (NASDAQ: SNDK) stock experienced a significant upward movement on Thursday, gaining 10.38% to $2,162.10. The rally followed a public confirmation from Apple Inc. CEO Tim Cook regarding a structural memory shortage, validating the pricing power of memory manufacturers as electronic component costs continue to rise. The stock is trading well above its prior 52-week high of $2,167.33, maintaining a steep uptrend across all major timeframes.
Apple Details Supply Chain Adjustments
The surge in SanDisk shares materialized after a Wall Street Journal interview with Cook published on Wednesday. Cook stated that Apple plans to increase prices across its product lineup due to escalating storage and memory component expenses. "Unfortunately, price increases are unavoidable," Cook said in the interview. "We're doing our best to mitigate the huge increases that are being passed to us, but the situation has become unsustainable."
Industry Demand Diverts Storage Supply
The memory constraint stems from a reallocation of DRAM and NAND supply toward artificial intelligence infrastructure. Massive capital expenditure expansions initiated last year by Alphabet Inc., Microsoft Corp., Meta Platforms Inc. and Amazon.com Inc. have driven a fourfold increase in chip prices. Cook emphasized the unprecedented scale of the current commodity cycle, drawing from his history at IBM, Compaq and Apple. "This is a 100-year flood," Cook told the Wall Street Journal, adding, "I've never seen anything like it in any area in over 40 years."
Technical Setup and Key Levels
SNDK is in a steep uptrend, underscored by its 12-month gain of 4,565.38%. The stock is trading 26.5% above its 20-day SMA, 58.6% above its 50-day SMA, 117.6% above its 100-day SMA, and 261.1% above its 200-day SMA. The moving-average structure stays bullish, with the 20-day SMA above the 50-day SMA and the 50-day SMA above the 200-day SMA, signaling the intermediate and long-term trend are aligned higher.
| Metric | Value |
|---|---|
| Key Resistance | $2,167.33 |
| Key Support | $1,720.47 |
| 12-Month Gain | 4,565.38% |
How long will the AI-driven demand for DRAM and NAND sustain current pricing levels before supply catches up?
To what extent will Apple's price increases impact consumer demand for their upcoming product releases?
Will other major electronics manufacturers follow Apple's lead in raising prices due to component costs?

























