India Engages US Lobbying Firm Amid Looming 50% Tariff Threat
India has hired Mercury Public Affairs LLC, a US lobbying firm with Trump administration ties, for $75,000 monthly. This move comes as the US plans to impose 50% tariffs on Indian goods due to India's Russian oil purchases. The tariffs could significantly impact Indian exporters, given that the US is India's largest trading partner. Mercury's role includes providing government relations and media services. The firm has previously represented foreign clients facing US government pressure.

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India has taken a strategic step in its diplomatic efforts by hiring Mercury Public Affairs LLC, a prominent US lobbying firm with strong ties to the Trump administration. This move comes at a critical time as US-India relations face significant challenges, including the imminent imposition of 50% tariffs on Indian goods.
Lobbying Firm Details
The Indian embassy in Washington has engaged Mercury Public Affairs LLC for a monthly fee of $75,000.00. The firm's responsibilities include providing government relations and media services. Mercury's connections to the Trump administration are noteworthy:
- Susie Wiles, the current White House Chief of Staff, is a former co-chair of Mercury.
- Bryan Lanza, a Mercury Partner, previously served as communications director for Trump's transition team.
US-India Relations Under Strain
The hiring of Mercury comes against a backdrop of deteriorating US-India relations. Key points of tension include:
- The White House is set to impose 50% tariffs on Indian goods starting Wednesday.
- These tariffs are a punitive measure in response to New Delhi's continued purchases of Russian oil.
- The US argues that India's oil purchases from Russia indirectly fund Putin's war on Ukraine.
- Indian officials counter that these purchases help stabilize oil markets and were previously approved by Washington.
Economic Implications
The potential impact of the tariffs on India's economy is significant:
- The United States is India's largest trading partner.
- New Delhi has expressed concern that the tariffs could severely impact Indian exporters.
Diplomatic Developments
Recent diplomatic moves by the US include:
- Trump's nomination of Sergio Gor as ambassador to India, following a seven-month vacancy in the position.
Mercury's Track Record
Mercury Public Affairs has a history of representing foreign clients facing pressure from the US government:
- Previous clients include Denmark's embassy regarding Greenland.
- The firm has also represented several Chinese companies targeted by the Trump administration.
As tensions rise and economic stakes grow higher, India's engagement of Mercury Public Affairs LLC represents a strategic effort to navigate the complex landscape of US-India relations. The effectiveness of this lobbying effort in mitigating the impending tariffs and improving bilateral ties remains to be seen.