Capitalmind CEO Deepak Shenoy Advises Against Building Business Plans Around Potential US-India Trade Deal
Capitalmind AMC CEO Deepak Shenoy has advised Indian businesses against building strategies around potential US-India trade deals, calling this the "17,500th time" such discussions have occurred. He recommends exporters assume no deal will happen and focus on market diversification or domestic sales instead. Shenoy warns that even if an agreement materializes, changing negotiating stances make long-term reliability questionable, emphasizing that India's lack of a US trade deal continues to create tariff overhangs and market uncertainty.

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Capitalmind AMC CEO Deepak Shenoy has issued a cautionary advisory to Indian businesses, urging them not to build market strategies or business assumptions around the possibility of a US-India trade deal. His warning comes amid ongoing speculation about potential trade agreements between the two nations.
Shenoy's Stark Warning on Trade Deal Expectations
Shenoy characterized the current discussions as the "17,500th time" there has been talk about a US-India trade deal, emphasizing the repetitive nature of such negotiations. While acknowledging that there remains a possibility for an agreement to materialize, he stressed that businesses should adopt a fundamentally different approach to planning.
"The deal won't happen. Period," Shenoy stated, establishing this as the default assumption that companies should work with. He advised against basing any business assumptions on the prospect of any kind of trade agreement between the two countries.
Strategic Recommendations for Indian Exporters
The Capitalmind AMC CEO outlined specific strategic guidance for Indian exporters and manufacturers:
| Strategic Focus Area: | Recommended Action |
|---|---|
| Market Diversification: | Find alternative international markets |
| Domestic Focus: | Shift sales to domestic market |
| Risk Planning: | Assume potential sharp drop in US exports |
| Business Assumptions: | Plan as if no trade deal will materialize |
Shenoy noted that many exporters have already implemented these strategies, either by diversifying into other international markets or by pivoting their sales focus toward the domestic Indian market.
Concerns About Agreement Reliability
Beyond the likelihood of reaching an agreement, Shenoy raised concerns about the sustainability of any potential deal. He warned that even if negotiations were to succeed, the unpredictable nature of international trade relations poses additional risks.
The CEO highlighted that "the other side keeps changing its stance every day," making any agreement unlikely to provide long-term stability. This volatility in negotiating positions further reinforces his recommendation for businesses to avoid depending on trade deal outcomes.
Current Trade Relationship Status
India remains among the few major economies that have not established a comprehensive trade deal with the United States. This situation has resulted in:
- Continued tariff overhangs on Indian exports
- Extended cautious sentiment in the market
- Ongoing uncertainty for export-dependent businesses
Shenoy concluded that given these circumstances, there is no reason for businesses to celebrate or even expect a trade deal to materialize.
Market Implications
The advisory reflects broader concerns about the reliability of international trade negotiations and their impact on business planning. Shenoy's emphasis on diversification and domestic market focus suggests a pragmatic approach to managing trade relationship uncertainties.
His recommendations align with risk management principles that advocate for reducing dependency on single markets or agreements, particularly in volatile geopolitical environments.



























