Sapphire Foods Halts Pizza Hut Expansion in India Amid Sales Decline
Sapphire Foods India Ltd., operator of Pizza Hut in India, has suspended expansion plans following poor Q2 results. The company, managing nearly 1,000 KFC, Pizza Hut, and Taco Bell restaurants in India and Sri Lanka, reported a decline in same-store sales growth to -8% from -3% year-over-year. Average daily sales per store dropped by 10.6% to Rs 42,000, while total restaurant sales fell 6% to Rs 129.60 crore. Despite increasing Pizza Hut outlets from 323 to 338, the company has decided to pause further expansion until sales and profitability improve. Sapphire Foods has increased marketing investments to stimulate demand in response to these challenges.

*this image is generated using AI for illustrative purposes only.
Sapphire Foods India Ltd. , the operator of Pizza Hut in India, has announced a suspension of its expansion plans following weak performance metrics in the second quarter. The company, which manages nearly 1,000 KFC, Pizza Hut, and Taco Bell restaurants across India and Sri Lanka, is facing challenges in its Pizza Hut segment.
Key Performance Indicators
| Metric | Q2 Current Year | Q2 Previous Year | Change |
|---|---|---|---|
| Same-store sales growth | -8.00% | -3.00% | -5.00% |
| Average daily sales per store | Rs 42,000.00 | Rs 47,000.00 | -10.60% |
| Total restaurant sales | Rs 129.60 crore | - | -6.00% |
| Restaurant count | 338 | 323 | +15 |
Expansion Plans on Hold
Despite an increase in the number of Pizza Hut outlets from 323 to 338, Sapphire Foods has decided to halt its expansion plans. This decision comes after:
- Opening 20 new Pizza Hut stores in the previous fiscal year
- Recording a net decline of one store in the current fiscal year
Management has stated that expansion will remain suspended until same-store sales growth and profitability show signs of recovery.
Marketing Efforts
In response to lower consumer demand, Sapphire Foods has increased its marketing investments beyond contractually required levels. This move aims to stimulate sales and attract more customers to Pizza Hut outlets.
Outlook
The company faces significant challenges in the competitive fast-food market in India. The decline in same-store sales growth and average daily sales per store indicates a need for strategic reassessment. Sapphire Foods' decision to pause expansion and focus on improving existing store performance demonstrates a cautious approach to navigating the current market conditions.
Investors and industry observers will be closely watching Sapphire Foods' performance in the coming quarters to see if these measures lead to a turnaround in Pizza Hut's sales and profitability in the Indian market.
Historical Stock Returns for Sapphire Foods
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.24% | -0.68% | -6.97% | -15.78% | -13.21% | +18.20% |







































