Hindustan Unilever Aims to Double Ice Cream Business Post-Demerger
Hindustan Unilever Limited (HUL) plans to demerge its ice cream business, Kwality Walls India, and list it separately by the end of FY25. The ice cream business currently contributes ₹1,800 crore to HUL's revenue. HUL shareholders will receive one share of Kwality Walls India for each HUL share. Post-demerger, The Magnum Ice Cream Company will acquire a 61.9% stake in Kwality Walls India. HUL's CFO projects the demerged business to double in size over 2-3 years, with improving margins. The Indian ice cream market is expected to grow from ₹30,000 crore to ₹50,000 crore by 2028. Shareholder approval is scheduled for August 12, 2025, with the demerger process expected to complete by Q4 FY26.

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Hindustan Unilever Limited (HUL), India's leading FMCG company, is set to demerge its ice cream business, Kwality Walls India, with plans to list it as a separate entity by the end of FY25. This strategic move is expected to unlock significant value for shareholders and accelerate growth in the ice cream segment.
Ambitious Growth Targets
HUL's Chief Financial Officer, Ritesh Tiwari, expressed confidence in the future of the demerged ice cream business, projecting it to double in size over the next 2-3 years. This optimistic outlook is underpinned by expectations of improving margins in the segment.
Current Performance and Future Potential
The ice cream business currently contributes ₹1,800.00 crore to HUL's revenue, accounting for approximately 3% of the company's total turnover. While the current EBITDA margins are in the low single digits, the company anticipates substantial improvement post-demerger.
Demerger Details
The demerged entity, Kwality Walls India, will encompass popular brands such as Kwality Wall's, Cornetto, Magnum, and The Dairy Factory. It will also include five ice cream factories and cold storage logistics infrastructure. HUL shareholders will receive one share of Kwality Walls India for every HUL share held, ensuring a fair distribution of value.
Market Opportunity
The Indian ice cream market, currently valued at ₹30,000.00 crore, is projected to reach ₹50,000.00 crore by 2028, highlighting the significant growth potential in this segment. India's per capita ice cream consumption stands at 600ml annually, compared to 13 litres in the US, indicating substantial room for market expansion.
Investment and Operational Considerations
The ice cream business requires higher capital expenditure, typically 5-7% of turnover, compared to under 2% for typical FMCG operations. This higher investment requirement is likely one of the factors driving the demerger decision, allowing for more focused capital allocation and management.
Post-Demerger Ownership Structure
Following the separation, The Magnum Ice Cream Company, a Unilever entity, will acquire a 61.9% stake in the demerged Kwality Walls India. This structure ensures continued strategic alignment with the global Unilever ice cream business while allowing for more independent operations and focused growth strategies.
Shareholder Approval and Timeline
HUL has received a "no objection" letter from the stock exchanges regarding the proposed demerger. The company has scheduled a shareholder meeting on August 12, 2025, to consider and approve the demerger scheme. Voting will commence on August 7, 2025.
Ritesh Tiwari stated during the company's recent earnings call, "We are on track to complete the demerger process by Q4 of Financial Year'26, subject to necessary approvals."
This strategic demerger is poised to create a more agile and focused ice cream business, better positioned to capitalize on the growing Indian ice cream market while potentially delivering enhanced value to HUL shareholders.
Historical Stock Returns for Hindustan Unilever
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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-0.75% | -2.16% | +4.43% | +5.81% | -8.58% | +13.23% |