City Pulse Multiventures Limited has submitted a new valuation report to the Bombay Stock Exchange (BSE) for its proposed preferential issue of shares, as part of its acquisition of Matrubharti Technologies Private Limited. The move comes as a follow-up to the company's earlier announcement on June 29, 2025, regarding the acquisition.

Key Details of the Preferential Issue

• Issue Size: 4,275,900 equity shares
• Face Value: Rs. 10.00 per share
• Acquisition Target: 356,336 equity shares of Matrubharti Technologies Private Limited
• Acquisition Method: Share swap arrangement

Valuation Report Highlights

• Valuer: Mr. Jainam Pragneshbhai Shah, Registered Valuer
• Issue Price: Unchanged from the previous announcement
• Report Availability: The valuation report is accessible on the company's website

City Pulse Multiventures has confirmed that there is no change in the previously announced issue price for the preferential allotment. The company's Managing Director, Arpitkumar Mehta, signed the BSE filing dated August 7, 2025.

This strategic move by City Pulse Multiventures to acquire Matrubharti Technologies Private Limited through a share swap demonstrates the company's commitment to growth and expansion. The acquisition is likely to bring synergies and potentially enhance the company's market position.

Investors and market analysts will be closely watching the developments of this acquisition and its potential impact on City Pulse Multiventures' future performance. Stakeholders are advised to review the full valuation report and consider all relevant factors before making investment decisions.

City Pulse Multiventures Limited , a cinema theatre operator in Gujarat, is set to make a strategic move into the digital content space by acquiring Matrubharti Technologies Private Limited, a regional language digital content platform. The acquisition, valued at approximately Rs. 153.00 crore, will be executed through a share swap arrangement.

Key Details of the Acquisition

• City Pulse Multiventures will issue 4,275,900 equity shares at Rs. 358.00 per share to Matrubharti Technologies' shareholders.
• The share swap ratio is set at 1:12, meaning Matrubharti shareholders will receive 12 shares of City Pulse for every 1 share held in Matrubharti.
• Post-acquisition, City Pulse will gain 100% ownership of Matrubharti Technologies.
• The deal is subject to shareholder approval at an Extraordinary General Meeting scheduled for August 8, 2025.

About Matrubharti Technologies

Matrubharti Technologies is a vibrant digital platform focusing on regional language content. Key highlights include:

• Over 100,000 authors on the platform
• 3 million active readers
• A library of more than 1 million stories
• Achieved a turnover of Rs. 8,85,766 in the financial year 2024-25

Strategic Rationale

The acquisition aligns with City Pulse Multiventures' strategy to expand into the digital content space through forward integration. This move is particularly significant given the increasing popularity of OTT platforms and digital content consumption.

Impact on Shareholding

• City Pulse's authorized share capital will increase from Rs. 11.00 crore to Rs. 16.00 crore.
• Post-acquisition, the promoter shareholding in City Pulse will rise from 11.98% to 23.57%.

Management Commentary

Arpit Rajnikant Mehta, Managing Director of City Pulse Multiventures, stated, "The acquisition of Matrubharti Technologies marks a significant step in our digital expansion strategy. By integrating Matrubharti's robust platform and engaged community, we aim to establish a strong presence in the rapidly growing regional language digital content market."

Financial and Regulatory Aspects

• The share price of Rs. 358.00 is based on a valuation report by an independent registered valuer.
• The preferential allotment is subject to regulatory approvals and compliance with SEBI regulations.
• Shares issued will be subject to a lock-in period as per SEBI guidelines.

This acquisition represents a significant pivot for City Pulse Multiventures, potentially transforming it from a regional cinema operator to a diverse media company with a strong digital presence in regional language content.