Zelio E-Mobility Secures IPL 2026 Sponsorship Rights with Punjab Kings for INR 1,50,00,000
Zelio E-Mobility Limited has executed a Memorandum of Understanding dated 26th March 2026 for IPL 2026 sponsorship rights worth INR 1,50,00,000 exclusive of taxes. The agreement with K.P.H. Dream Cricket Private Limited and ITW Catalyst Private Limited grants comprehensive sponsorship and association rights for the 2026 IPL season, including branding, digital rights, and promotional opportunities through Punjab Kings team association. The partnership runs from 25th March 2026 to 31st December 2026, representing the company's strategic entry into cricket sponsorship for brand promotion.

*this image is generated using AI for illustrative purposes only.
Zelio E-Mobility Limited has secured sponsorship rights for the 2026 season of the Indian Premier League through a strategic partnership agreement. The company announced the execution of a Memorandum of Understanding dated 26th March 2026, marking its entry into cricket sponsorship.
Agreement Structure and Parties
The MoU involves three key parties working together to facilitate the sponsorship arrangement:
| Party Role: | Company Name |
|---|---|
| Company: | Zelio E-Mobility Limited |
| Franchisee: | K.P.H. Dream Cricket Private Limited |
| Confirming Party: | ITW Catalyst Private Limited |
The agreement establishes the framework for granting sponsorship and association rights specifically related to the 2026 IPL season, with the primary objective of promoting and marketing the company's 'Zelio' brand through its association with the Punjab Kings team.
Financial Terms and Consideration
The sponsorship deal represents a significant investment in brand promotion for the electric mobility company:
| Financial Parameter: | Details |
|---|---|
| Total Agreement Value: | INR 1,50,00,000 |
| Tax Treatment: | Exclusive of applicable taxes |
| Consideration Nature: | Monetary payment for sponsorship rights |
| Payment Obligation: | Company to pay Franchisee as per MoU terms |
The consideration structure reflects a straightforward monetary arrangement where Zelio E-Mobility will pay the agreed amount in exchange for comprehensive sponsorship and association rights.
Sponsorship Rights and Benefits
The MoU grants Zelio E-Mobility extensive promotional opportunities across multiple channels. The company will receive branding rights, digital rights, in-stadia activation privileges, and various promotional rights as specified in the agreement. These rights are designed to maximize brand visibility and association with the Punjab Kings team throughout the IPL 2026 season.
Agreement Duration and Terms
The partnership operates within a defined timeframe with specific termination provisions:
| Term Aspect: | Details |
|---|---|
| Start Date: | 25th March 2026 |
| End Date: | 31st December 2026 |
| Early Termination: | Possible upon material breach or default |
| Alternative Conclusion: | Until execution of long form agreement |
The Franchisee retains the right to terminate the agreement in case of payment default by the company. Additionally, either party may terminate upon material breach, bankruptcy, change in control, or force majeure events, subject to appropriate written notice as outlined in the MoU.
Regulatory Compliance and Disclosures
Zelio E-Mobility has confirmed that the transaction does not involve related parties, as neither K.P.H. Dream Cricket Private Limited nor ITW Catalyst Private Limited are connected to the company's promoter, promoter group, or group companies. The agreement operates under applicable laws, guidelines, rules and regulations, including those issued by the Board of Control for Cricket in India (BCCI).
The company has fulfilled its disclosure obligations under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, providing comprehensive details as required by the November 11, 2024 SEBI circular.
Source: None/Company/INE1B3501014/694af270-ff81-4277-a7fe-e9a4d9d4589a.pdf
Historical Stock Returns for Zelio E-Mobility
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +4.99% | +4.18% | +2.92% | +113.62% | +113.62% | +113.62% |
How will this IPL sponsorship impact Zelio E-Mobility's market share in India's competitive electric vehicle sector?
What measurable brand awareness and sales targets is Zelio expecting to achieve from this ₹1.5 crore investment?
Could this cricket sponsorship strategy signal Zelio's plans to expand into other major sporting events or leagues?


































