Southwest Airlines launches Week of WOW with up to 40% off fares
Southwest Airlines Co. launched its Week of WOW sale on June 8, 2026, offering up to 40% off base fares for flights between Aug. 4 and Dec. 16, 2026, using code FLYWOW. The promotion includes discounts on rental cars, bonus points on cruises and hotels, and savings of up to $500 on vacation packages. The sale runs through June 11 and features over 20 million seats available for booking.
*this image is generated using AI for illustrative purposes only.
Southwest Airlines Co. has launched its Week of WOW, a major promotional event offering discounts on flights, hotels, rental cars, and vacation packages. The sale, which runs from June 8 to June 11, 2026, provides customers with opportunities to save on travel bookings and earn Rapid Rewards points. The promotion features more than 20 million seats on sale, including millions of nonstop flights to popular destinations.
Customers can save up to 40% off base fares for select flights from Aug. 4 to Dec. 16, 2026, by using the code FLYWOW. The offer applies to various nonstop routes, including Baltimore to Orlando, Dallas to Las Vegas, Dallas to San Diego, Austin to New Orleans, and Denver to Tampa. Restrictions, exclusions, and blackouts apply, and the discount is applied pre-government taxes and fees.
Travel Product Discounts
In addition to flight discounts, Southwest Airlines is offering promotions on other travel products through Southwest.com. These include savings on rental cars, bonus points on cruises, and discounts or bonus points on hotel stays.
| Product | Offer Details | Booking/Pickup Period |
|---|---|---|
| Fares | Up to 40% off base fares with code FLYWOW | Book by June 11 for travel Aug. 4–Dec. 16, 2026 |
| Rental Cars | Up to 25% off base rates plus 1,200 Rapid Rewards points on two-day+ rentals with Dollar | Book June 8–15, 2026; pickup through Nov. 30, 2026 |
| Cruises | 2X Rapid Rewards points on eligible cruises | Book June 8–15, 2026 for departures on or before Dec. 31, 2027 |
| Hotels | 5,000 Rapid Rewards bonus points or 5,000 points discount | Book June 8–15, 2026 for stays through June 30, 2027 |
Vacation Packages and Loyalty Benefits
Getaways by Southwest is offering vacation packages with savings of up to $500 for two people, based on a 2-person, 5-night minimum. These packages also include two free checked bags. Rapid Rewards members can access additional benefits, including free WiFi where available, tier benefits, and points accumulation through flying or spending with partners.
Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer, emphasized that the Week of WOW provides an opportunity for customers to book trips with some of the best deals of the year. She highlighted the airline's focus on delivering value through Legendary Hospitality, enhanced onboard offerings, a rewarding loyalty program, and industry-leading flexibility with no change or cancel fees.
How will this aggressive discounting strategy impact Southwest's profit margins for the second half of 2026?
What competitive responses can we expect from other low-cost carriers during this promotional window?
Will the extension of the sale period to December 2026 help Southwest maintain higher load factors during the typically slower travel season?
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