Purple United Sales opens 3 stores, reaches 114 outlets
Purple United Sales expanded its retail network to 114 stores by opening three new EBOs in Madhya Pradesh during May 2026. The new high street stores in Guna, Gwalior, and Bhopal add 7,000 sq. ft. to the company's total retail area. The North zone continues to lead with 64 stores, while the West zone grew to 27 outlets.
*this image is generated using AI for illustrative purposes only.
Purple United Sales has expanded its retail footprint by opening three new Exclusive Brand Outlets (EBOs) in May 2026, bringing its total store count to 114. The new outlets, operating under the Purple United Kids brand, are located in Guna, Chetakpuri in Gwalior, and Vidisha in Bhopal. This expansion is part of the company's strategy to reach new markets and grow its customer base for kids' fashion.
The disclosure was made to the National Stock Exchange under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The filing confirmed that all three new additions are high street stores. The total super area for these new locations is 7,000 sq. ft., with a corresponding carpet area of 7,000 sq. ft.
Store Expansion Details
The three new stores are concentrated in the state of Madhya Pradesh. The Guna store is located at Business Park on AB Road, occupying 1,100 sq. ft. The Gwalior outlet in Chetakpuri is the largest of the three at 3,100 sq. ft., while the Vidisha store in Bhopal covers 2,800 sq. ft.
| Location | City | Market Category | Super Area (sq. ft.) | Carpet Area (sq. ft.) |
|---|---|---|---|---|
| Business Park, AB Road | Guna | High Street | 1,100 | 1,100 |
| Chetakpuri | Gwalior | High Street | 3,100 | 3,100 |
| Vidisha | Bhopal | High Street | 2,800 | 2,800 |
| Total | 7,000 | 7,000 |
Operational Footprint
With the addition of these three stores, the company's total EBO count stands at 114 as of May 31, 2026. The majority of the company's retail presence is in the North zone, which houses 64 stores. The West zone follows with 27 stores, including the three new additions in May. The East and South zones have 18 and five stores respectively.
Punjab remains the state with the highest number of outlets at 29, followed by Madhya Pradesh with 16 stores. The company's retail network spans 20 states, with a strong emphasis on high street locations, which constitute 91% of its market categories compared to mall stores at 23%.
Historical Stock Returns for Purple United Sales
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +5.00% | -4.76% | +43.27% | -16.90% | +32.68% | +89.45% |
How will the concentrated expansion in Madhya Pradesh impact Purple United's market share in the region compared to competitors?
Does the company plan to address the underrepresentation in the South and East zones with similar expansion strategies in the near future?
What is the expected revenue contribution from these new stores in the first fiscal year following their opening?
18
Access Market Heat-map & Insights 
Create, Save & Share your Screener 
Use 200+ Screening Filters 
