Planet Fitness, Inc. (NYSE: PLNT) will report its second quarter 2026 financial results before the market opens on Thursday, August 6, 2026. The announcement provides investors with an update on the fitness franchisor’s performance during the period ended June 30, 2026. This reporting cycle is critical for stakeholders to assess the company’s membership growth and operational efficiency amid a competitive global landscape.

The company will hold a conference call to discuss the financial results at 8:00 a.m. Eastern Time on the same day. A live webcast of the event will be available at investor.planetfitness.com. Investors can also access dial-in numbers and passcodes through the provided pre-registration link.

Operational Scale

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest franchisors and operators of fitness centers globally by member count and location. As of March 31, 2026, the company reported significant scale in its network:

The company’s mission focuses on enhancing lives through a high-quality fitness experience in a welcoming environment known as the Judgement Free Zone. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

Global Presence

Planet Fitness operates in all 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The diverse geographic footprint supports its status as a major player in the international fitness sector.

Planet Fitness, Inc. investors who purchased shares between November 6, 2025, and May 6, 2026, must file motions by September 14, 2026, to seek lead plaintiff status in a federal securities class action lawsuit. The legal action stems from a 31.2% plunge in the company’s stock price on May 7, 2026, after Planet Fitness reported weaker-than-expected first-quarter results and significantly reduced its full-year financial outlook. This deadline is critical for shareholders seeking to influence the litigation strategy or receive enhanced recovery allocations.

The lawsuit alleges that Planet Fitness and certain officers made false or misleading statements regarding customer acquisition metrics and marketing strategy. Specifically, the complaint asserts that an over-pivoted marketing campaign failed to resonate with the core demographic of fitness beginners, causing a significant headwind in net member joins during the peak sign-up period. This operational misstep rendered previously issued fiscal 2026 guidance unachievable, leading the company to withdraw its long-term three-year growth algorithm entirely.

On May 7, 2026, Planet Fitness shares fell $19.95 per share, closing at $44.01 per share, down from $63.96 per share the previous day. Alongside the stock decline, the company announced it was pausing the planned national rollout of its Black Card price increase. Management attributed the performance to lower net joins than planned in the first quarter. The filing highlights that the company could not continue to grow its membership rate without a significant overhaul to its marketing message.

Legal Representation

Several law firms are investigating the claims, including Pomerantz LLP, Bronstein, Gewirtz & Grossman, LLC, Levi & Korsinsky, LLP, The Law Offices of Frank R. Cruz, Wolf Haldenstein Adler Freeman & Herz LLP, The Law Offices of Howard G. Smith, and Faruqi & Faruqi, LLP. Wolf Haldenstein Adler Freeman & Herz LLP has specifically encouraged affected investors to contact Gregory Stone, Director of Case and Financial Analysis, at (800) 575-0735 or (212) 545-4774, or via email at classmember@whafh.com . Other firms have also provided contact information for interested investors, including Danielle Peyton at Pomerantz LLP and James (Josh) Wilson at Faruqi & Faruqi, LLP.

What the Numbers Show

The divergence between the original guidance and the revised figures underscores the severity of the operational setback. While revenue growth was only marginally adjusted from 9% to ~7%, the collapse in same-store sales growth from 4–5% to ~1% indicates a fundamental weakness in existing member engagement rather than just new acquisition issues. Furthermore, the shift from positive adjusted net income growth (4–5%) to negative growth (-2%) suggests that the cost of the failed marketing pivot may have outweighed any incremental gains, directly impacting profitability metrics that are closely watched by equity analysts.