Marico creates 547 crore litres water conservation potential in FY26
- Created cumulative 547 crore litres water conservation potential till FY26
- Reduced water consumption intensity by 24% in FY26 vs FY22 baseline
- 25% of manufacturing footprint in water-stressed zones is water neutral
- Jalgaon intervention benefited over 4,000 farmers with 70 crore litres potential
- Aims for 100% water neutrality certification in water-stressed zones by 2030

*this image is generated using AI for illustrative purposes only.
Marico has created a cumulative 547 crore litres of water conservation potential across Maharashtra, Gujarat, Pondicherry and Tamil Nadu till FY26 through its Jalashay Programme. The initiative aligns with the company’s ESG 2030 roadmap and World Water Week 2026 theme, "Water for People and Progress."
The programme focuses on community-led water stewardship, partnering with local stakeholders to improve water availability and agricultural resilience. Marico operates this initiative across four states, aiming to balance environmental sustainability with rural livelihood support.
Operational Water Stewardship
Beyond community interventions, Marico manages its internal resource usage to maintain a lower water debit while generating a higher water credit. The company recorded a 24% reduction in water consumption intensity in FY26 compared to the FY22 baseline.
Key operational milestones include:
- 25% of manufacturing footprint in water-stressed zones certified as water neutral.
- Perundurai facility (Tamil Nadu) achieved independently verified Zero Liquid Discharge (ZLD) status.
- Pudukcherry facility certified as a ZLD unit.
Marico aims to achieve water neutrality certification across 100% of its manufacturing units located in water-stressed zones under its Vision 2030 aspiration.
Regional Impact: Jalgaon Case Study
The Jalgaon intervention in Maharashtra serves as a flagship example of the programme’s grassroots impact. This specific intervention created 70 crore litres of water potential, benefiting more than 4,000 farmers across seven villages. The Krishi Vigyan Kendra and Taluka Agriculture Office recognized this effort for its contribution to water conservation.
What the Numbers Show
The data reveals a dual-strategy approach to water management. While the external Jalashay Programme generated 547 crore litres of conservation potential cumulatively, the internal operational metric shows a 24% intensity reduction against a specific FY22 baseline. This divergence highlights that community replenishment efforts are scaled significantly larger in absolute volume terms than the efficiency gains measured within the company's own manufacturing footprint intensity metrics.
Amit Bhasin, Chief Legal Officer and Secretary of the CSR Committee, stated that long-term progress is linked to community resilience. The Jalashay initiative received the Mahatma Award for Water Management for its role in improving water availability for farming communities.
Historical Stock Returns for Marico
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.21% | -2.89% | -5.58% | +3.65% | +11.40% | +45.09% |
How might Marico's success in achieving Zero Liquid Discharge at specific facilities influence its capital expenditure plans for retrofitting remaining manufacturing units by 2030?
What potential regulatory or competitive advantages could Marico gain in water-stressed regions like Maharashtra and Tamil Nadu compared to peers who have not achieved similar water neutrality certifications?
Could the Jalashay Programme's model of community-led water stewardship be replicated in other Indian states, and what financial or operational barriers might limit such expansion?


































