Cupid Limited has announced a strategic branding alignment centered on the proposition "Made in India with Japanese Quality" through a collaboration with Asia's oldest latex condom manufacturing company. This initiative, disclosed under Regulation 30, represents a significant enhancement of the company's positioning strategy, combining India's manufacturing capabilities with globally recognized quality standards.

Strategic Partnership and Brand Positioning

The branding alignment has been made possible through collaboration with Asia's oldest latex condom manufacturing company, strengthening Cupid's technological capabilities and global positioning. This partnership enables the company to deliver products that embody both the cost-effectiveness and scale of Indian manufacturing with the precision and excellence associated with Japanese quality standards.

Dual Market Strategy

The strategic branding alignment targets two distinct market segments with tailored value propositions. For Cupid brand consumers, the initiative aims to strengthen consumer confidence by aligning Indian consumers with elevated standards of trust, safety, and product reliability. For corporate OEM customers, Cupid Limited extends the same quality and reliability assurance to global partners, reinforcing its position as a dependable supplier of high-quality condom products.

Leadership Perspective

Commenting on the development, Mr. Dhruba Goswami, Business Development Head, stated: "Cupid Limited takes immense pride in its Indian manufacturing heritage and its unwavering commitment to global quality standards. Through this collaboration, we are bringing together the scale and efficiency of 'Made in India' with the trust associated for 'Japanese Quality' due to its precision and excellence."

Company Profile and Expansion

Established in 1993, Cupid Limited operates as India's premier manufacturer of male and female condoms, water-based personal lubricants, IVD kits, and expanded FMCG products including deodorants, perfumes, and personal care items. The company recently completed a strategic land acquisition in Palava, Maharashtra, enabling production capacity expansion by 1.5 times, adding approximately 770.00 million male condoms and 75.00 million female condoms annually.

The strategic branding alignment reflects Cupid Limited's commitment to highlighting India's growing role as a reliable manufacturing hub for healthcare and personal wellness products while maintaining its position as a trusted global manufacturer delivering world-class quality products.

Cupid Limited has completed the allotment of 107,57,28,560 fully paid-up bonus equity shares, marking a significant corporate action for the condom and healthcare products manufacturer. The Board of Directors approved this allotment through a circular resolution on March 10, 2026, following the established record date of March 9, 2026.

Bonus Share Allotment Details

The bonus shares were issued in a 4:1 proportion, meaning shareholders received 4 new fully paid-up equity shares of Re. 1 each for every 1 existing fully paid-up equity share held. The allotment was made to eligible shareholders whose names appeared in the Register of Shareholders or the List of Beneficial Owners maintained by the Depositories as on the record date.

Impact on Share Capital Structure

The bonus issue has resulted in a substantial increase in the company's paid-up equity share capital. The transformation reflects the company's commitment to rewarding shareholders while maintaining an accessible share price structure.

Regulatory Compliance and Share Rights

The allotment was conducted in accordance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has formally notified both BSE Limited and The National Stock Exchange of India Ltd about this corporate action.

The newly allotted bonus shares will rank pari-passu in all respects with the existing fully paid-up equity shares of the company. This means the bonus shares carry identical rights, including voting rights, dividend entitlements, and other shareholder privileges as the original shares.

Company Profile

Cupid Limited operates as a manufacturer and exporter specializing in male condoms, female condoms, water-based lubricants, and In Vitro Diagnostics (IVD) kits. The company is headquartered at A-68, M.I.D.C. (Malegaon), Sinnar, Nashik, Maharashtra, and trades on both major Indian stock exchanges.