MarketSmith India Recommends Eternal Ltd and Asian Paints Amid Market Correction
MarketSmith India recommends buying Eternal Ltd at ₹285 (target ₹318) and Asian Paints at ₹2,838 (target ₹3,050) over 2-3 months. The recommendations come amid significant market correction, with Sensex falling 605 points and investors losing over ₹13 trillion in five sessions. Both stocks offer distinct investment merits despite prevailing market challenges and specific risk factors.

*this image is generated using AI for illustrative purposes only.
MarketSmith India has issued strategic buy recommendations for two stocks amid ongoing market turbulence that has seen significant wealth erosion over the past five trading sessions. The recommendations come as Indian equity markets continue to face selling pressure across sectors.
Market Performance Overview
Indian equity markets closed lower with broad-based selling across sectors. The Sensex crashed 605 points, or 0.72%, to end at 83,576.24, while the Nifty 50 declined 194 points, or 0.75%, to close at 25,683.30. Mid and small-cap indices faced even steeper declines, with the BSE Midcap index dropping 0.90% and the Smallcap index plunging 1.74%.
The five-session sell-off has been particularly severe for investors:
| Impact Metric: | Details |
|---|---|
| Sensex Decline: | 2,186 points (2.5%) over five sessions |
| Nifty 50 Loss: | 2.5% cumulative decline |
| Wealth Erosion: | Over ₹13 trillion in five days |
| Market Cap Drop: | From ₹481 trillion to below ₹468 trillion |
| Single Day Loss: | Over ₹4 trillion on January 9 alone |
Stock Recommendations
Eternal Ltd - Buy Recommendation
MarketSmith India recommends buying Eternal Ltd at its current price of ₹285, citing multiple fundamental and technical factors supporting the investment thesis.
Investment Parameters:
| Parameter: | Details |
|---|---|
| Current Price: | ₹285 |
| Buy Range: | ₹282–288 |
| Target Price: | ₹318 (2-3 months) |
| Stop Loss: | ₹270 |
| P/E Ratio: | 915.17 |
| 52-Week High: | ₹368.45 |
| Volume: | ₹1,605.96 crore |
Key Strengths: The recommendation highlights Eternal's strong brand and market presence, consistent revenue growth, and expanding customer base. The company benefits from an asset-light business model with high operating leverage and improving profitability trends. Additional positives include its digital-first scalable platform, low debt levels, healthy cash generation, and favourable industry tailwinds. Technical analysis indicates a 200-DMA bounce pattern.
Risk Considerations: Potential challenges include intense competitive pressure, margin sensitivity to costs, customer concentration risk, and high marketing expenditure. Other concerns encompass regulatory uncertainties, technology disruption risk, dependence on demand cycles, valuation volatility, execution risk in expansion, and market sentiment swings.
Asian Paints Ltd - Buy Recommendation
Asian Paints Ltd receives a buy recommendation at ₹2,838, supported by the company's market leadership position and strong financial metrics.
Investment Parameters:
| Parameter: | Details |
|---|---|
| Current Price: | ₹2,838 |
| Buy Range: | ₹2,820–2,850 |
| Target Price: | ₹3,050 (2-3 months) |
| Stop Loss: | ₹2,750 |
| P/E Ratio: | 71.24 |
| 52-Week High: | ₹2,985.70 |
| Volume: | ₹468.93 crore |
Key Strengths: The investment case centres on Asian Paints' strong brand leadership and dominant market share, supported by an extensive dealer network and high pricing power. The company demonstrates consistent revenue growth, strong cash flows, and maintains a low-debt balance sheet. Strategic advantages include a premium product mix, home décor expansion initiatives, and high ROE and ROCE metrics. Technical analysis shows a trendline breakout pattern.
Risk Factors: Key risks include crude oil price volatility, input cost inflation, and intense competition. Market-related concerns encompass rural demand weakness, housing slowdown risk, margin pressure, and aggressive discounting by competitors. Additional risks involve entry of new brands, regulatory changes, and slower volume growth.
Technical Market Analysis
The Nifty 50 has shifted to an "Uptrend Under Pressure" status according to O'Neil's methodology, following a breach of the 50-DMA and 25,700 level. The index shows immediate support at 25,500, with stronger demand expected around 25,300. For trend restoration, the index needs to reclaim and sustain above 26,000 levels, with a decisive move above this mark potentially opening paths toward 26,300.
Nifty Bank closed at 56,283 with nearly one percent loss, reflecting profit booking near overhead resistance. The index remains in a Confirmed Uptrend despite short-term weakness, with support expected around the 50-DMA level approximately 200 points below current levels.



























