B.A.G. Films and Media Limited Appoints Ms Rupali Fernandes as Chief Operating Officer
B.A.G. Films and Media Limited has appointed Ms Rupali Fernandes as Chief Operating Officer at its subsidiary News 24 Broadcast India Limited, effective February 27, 2026. With over 30 years of media industry experience, she will oversee broadcast and digital operations, revenue growth, marketing strategy, and editorial direction. Her previous leadership roles at ABP Network, Matrix IEC, HT Media, and Disney Star involved key initiatives in television, digital expansion, and operational restructuring. The appointment aligns with the company's strategic vision of becoming a leading multi-platform network and reinforces its commitment to innovation and operational excellence.

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B.A.G. Films & Media Limited has announced a key leadership appointment at its subsidiary News 24 Broadcast India Limited, bringing experienced media industry veteran Ms Rupali Fernandes on board as Chief Operating Officer. The appointment, announced on February 27, 2026, represents a strategic move to strengthen the company's broadcast and digital operations across multiple platforms.
Leadership Role and Responsibilities
In her new position as COO, Ms Fernandes will assume comprehensive oversight of the company's broadcast and digital operations. Her responsibilities encompass multiple critical areas of business operations:
| Responsibility Area: | Details |
|---|---|
| Operations Leadership: | Broadcast and Digital operations management |
| Revenue Strategy: | Overseeing revenue growth initiatives |
| Marketing Direction: | Strategic marketing planning and execution |
| Editorial Oversight: | Editorial direction and content strategy |
| Brand Management: | Brand custodian ensuring strategic alignment |
| Growth Initiatives: | Audience growth and market leadership |
Professional Background and Experience
Ms Fernandes brings substantial industry expertise to her new role, with over 30 years of leadership experience spanning multiple facets of the media industry. Her professional background encompasses media operations, digital transformation, and broadcast operations, providing her with comprehensive knowledge of scaling news networks and driving digital growth across platforms.
Prior to joining News 24 Broadcast India Limited, she held senior leadership positions at several prominent media organizations:
- ABP Network
- Matrix IEC
- HT Media
- Disney Star
At these organizations, she led key initiatives covering news and non-news television, digital expansion, revenue growth, brand partnerships, audience engagement, and operational restructuring.
Management Commentary
Commenting on the strategic appointment, Ms Anuradha Prasad, Managing Director, expressed enthusiasm about the new addition to the leadership team. She highlighted how Ms Fernandes' track record in broadcast and digital growth aligns with the company's strategic vision of becoming a leading multi-platform network across news television and digital ecosystems.
Ms Fernandes shared her perspective on joining the organization during a period of rapid evolution in digital news consumption, expressing her commitment to strengthening broadcast leadership while accelerating growth across News 24 and its digital platforms.
Strategic Significance
This appointment reinforces BAG Network's commitment to innovation, operational excellence, and sustained shareholder value creation. The timing of this leadership addition comes at a crucial period when digital news consumption patterns are rapidly evolving, positioning the company to capitalize on emerging opportunities in the broadcast and digital media landscape.
The company filed this announcement under Regulation 30 of the SEBI (Listing Obligations and Disclosures Requirements) Regulations, 2015, demonstrating compliance with regulatory disclosure requirements for material developments.
Historical Stock Returns for BAG Films & Media
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.92% | -6.93% | -11.30% | -19.05% | -28.17% | +96.15% |

































