NewsIPOTechno Paints Plans ₹500 Crore IPO in FY27, Appoints Sachin Tendulkar as Brand AmbassadorTechno Paints Plans ₹500 Crore IPO in FY27, Appoints Sachin Tendulkar as Brand Ambassador
Techno Paints and Chemicals plans to raise ₹500 crore through an IPO in FY27 and has appointed Sachin Tendulkar as brand ambassador for three years. The company achieved ₹210 crore revenue in 2024-25, expects ₹450 crore in the current year, and targets ₹2,000 crore by 2029-30. Currently operating in eight states, the paint manufacturer plans to expand to five additional states by year-end and enter Middle East markets in 2026-27.
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Techno Paints and Chemicals has unveiled ambitious growth plans, announcing a ₹500 crore Initial Public Offering (IPO) for the next financial year alongside the appointment of cricket icon Sachin Tendulkar as its brand ambassador. The strategic moves are designed to accelerate the company's expansion across India and strengthen its market position in the competitive paints sector.
Brand Ambassador Appointment
The paint manufacturer has signed Tendulkar for a three-year brand ambassadorship deal, marking a significant step in its national expansion strategy. According to Akuri Srinivas Reddy, Chairman of Techno Paints and Chemicals, the collaboration aims to leverage Tendulkar's iconic status to enhance brand visibility.
"We are honoured to collaborate with one of the world's most iconic cricketers and a Bharat Ratna, Sachin Tendulkar. We are looking forward to achieving bigger and greater things this year with expansion and the IPO, and no one could have been a better ambassador or growth partner for us," Reddy stated.
This appointment follows the company's previous brand ambassador strategy, having engaged film actor Mahesh Babu for a two-year period in 2023.
Financial Performance and Projections
The company has demonstrated strong revenue growth trajectory with ambitious targets for the coming years:
| Financial Year | Revenue Target |
|---|---|
| 2024-25 (Achieved) | ₹210 crore |
| Current FY (Expected) | ₹450 crore |
| 2029-30 (Target) | ₹2,000 crore |
Business Operations and Expansion Plans
Techno Paints manufactures a comprehensive range of products including decorative, industrial, and specialty paints, offering over 3,000 shades of decorative paints. The company currently maintains operations across eight states and union territories:
Current Operations:
- Telangana
- Andhra Pradesh
- Karnataka
- Maharashtra
- Gujarat
- Delhi
- Odisha
- Chandigarh
Planned Expansion by Year-End:
- Himachal Pradesh
- Tamil Nadu
- Rajasthan
- West Bengal
- Uttar Pradesh
The company has also outlined international expansion plans, targeting entry into Middle East markets during 2026-27, demonstrating its commitment to geographic diversification and revenue growth.
Strategic Outlook
The combination of the planned IPO and high-profile brand ambassador appointment reflects Techno Paints' strategy to capitalize on India's growing paints market. The ₹500 crore fundraising through the public offering is expected to provide the necessary capital for the company's aggressive expansion plans across multiple states and international markets.
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