Marico Limited , a leading Indian FMCG company, has announced the launch of its latest premium hair care product, Parachute Advansed Olive Enriched Coconut Hair Oil. This new offering combines the benefits of coconut oil with olive oil, targeting consumers seeking advanced hair nourishment and strength.

Product Features and Benefits

The new Parachute Advansed Olive Enriched Coconut Hair Oil is designed to provide multiple benefits for hair health:

• Reduces hair fall by up to 10x
• Strengthens hair, making it up to 90% stronger
• Helps reduce breakage and supports healthy hair growth
• Locks in protein, promoting up to 10x stronger hair

Expert Insight

Dr. Shilpa Vora, Chief R&D Officer at Marico, commented on the product launch: "Olive oil has long been treasured for its benefits, and we're excited to bring the goodness of this natural ingredient to haircare. It has been cherished for centuries for its nourishing properties, while coconut-based hair oil is a trusted favourite in Indian homes. Together, they make a powerful duo that strengthens hair from within."

Target Market and Availability

The new product is aimed at contemporary, digitally-savvy consumers who are well-informed about emerging beauty trends and ingredients. Marico is positioning this launch to reinforce its portfolio of natural haircare solutions.

Parachute Advansed Olive Enriched Coconut Hair Oil is priced at Rs. 350.00 for a 300 ml bottle and is available exclusively on e-commerce platforms.

Expanding the 'Superblend' Portfolio

This launch expands Marico's existing 'superblend' portfolio, which now includes:

• Parachute Advansed Rosemary Enriched Coconut Hair Oil for long and thick hair
• Parachute Advansed Bhringraj Enriched Coconut Hair Oil for hairfall control
• Parachute Advansed Almond Enriched Coconut Hair Oil for soft and silky hair
• Parachute Advansed Castor & Shea Enriched Coconut Hair Oil for healthy hair growth

About Marico Limited

Marico is a prominent player in the global beauty and wellness categories. The company's products reach 1 out of every 3 Indians, with a diverse portfolio of brands including Parachute, Saffola, Hair & Care, Nihar Naturals, and many others. The company's international consumer products portfolio contributes to about 25% of the Group's revenue.

This latest product launch demonstrates Marico's commitment to innovation in the hair care sector and its focus on meeting the evolving needs of modern consumers seeking natural, effective hair care solutions.

Marico Limited , a leading Indian consumer goods company, is poised for significant growth in its food business segment. Managing Director Saugata Gupta has announced that the company's food business, operating under the popular Saffola brand, is expected to outpace its edible oil vertical within the next three to four years.

Strong Growth in Food Business

The food business has shown remarkable progress, crossing the Rs 900.00 crore mark. This segment now contributes 11% to Marico's domestic business, demonstrating an impressive 33% growth. In comparison, the edible oils segment, while still significant, contributed 19% to the domestic business with low single-digit volume growth.

Diverse Food Portfolio

Marico's food business encompasses a range of brands and products, including:

• Saffola oats
• Saffola honey
• Saffola snacks
• True Elements
• Plix

Ambitious Growth Targets

The company has set ambitious targets for its food segment, aiming for a 25% growth rate. Marico plans to achieve this by expanding its product lines, with a particular focus on:

• Oats
• Masala oats
• Honey
• Muesli
• Saffola Crunchiez snacks

Overall Company Performance

Marico's performance has been strong across the board:

• Consolidated revenue exceeded Rs 10,000.00 crore
• Standalone revenue reached Rs 7,581.00 crore

Future Outlook

Looking ahead, Marico has set an ambitious goal to reach Rs 20,000.00 crore in revenue by 2030. To achieve this target, the company has outlined the following growth strategy:

1. Core business to deliver high single-digit growth
2. Diversified business to grow by over 20%
3. International business to achieve double-digit growth

This strategy translates to a compound annual growth rate (CAGR) of 13% over the next five years.

The shift in Marico's business dynamics, with the food segment poised to overtake the traditional edible oil vertical, signals a strategic pivot towards diversification and capitalizing on changing consumer preferences in the Indian market. As the company continues to innovate and expand its product portfolio, it will be interesting to see how this transformation impacts Marico's market position and financial performance in the coming years.