Aayush Wellness Ltd has submitted copies of the newspaper publication of its postal ballot notice dated July 14, 2026, to the stock exchanges. The advertisements were published in an English newspaper with nationwide circulation and a Marathi newspaper with regional circulation on July 17, 2026. This submission confirms the completion of the dispatch of the postal ballot notice to members, informing them about the approval sought for the appointment of a statutory auditor and the regularisation of two directors.

The company is seeking member approval through ordinary resolutions via remote e-voting and physical postal ballot. The board had previously approved the appointment of M/s. A. Raghavendra Rao & Associates, Chartered Accountants, as statutory auditors to fill a casual vacancy, and the regularisation of Mr. Dinesh Dhangare and Mr. Kashiram Jadhav as Non-Executive Non-Independent Directors. M/s. Aarju Agarwal & Associates, Practicing Company Secretaries, has been appointed as the scrutinizer for the process.

Postal Ballot Schedule

The remote e-voting facility is provided by Central Depository Services (India) Limited (CDSL). The results of the postal ballot, along with the scrutinizer's report, will be displayed on the company's website and communicated to BSE Limited and Metropolitan Stock Exchange of India Limited within the prescribed time. Shareholders can access the detailed procedure and FAQs on the CDSL e-voting portal.

Maharashtra's enforcement of the Maharashtra Control of Organised Crime Act (MCOCA) against illegal gutkha syndicates is creating a significant growth opportunity for Aayush Wellness 's herbal masala business. The state government's decision to invoke this stringent law marks a major escalation in efforts to dismantle the illicit tobacco ecosystem, potentially accelerating consumer migration toward compliant, tobacco-free alternatives. This regulatory shift is expected to disrupt organised illegal supply chains, thereby strengthening the competitive position of compliant manufacturers in the herbal mouth freshener category.

Regulatory Action Targets Illicit Market

Authorities have applied MCOCA, legislation designed to combat organised crime, against operators involved in the illegal gutkha trade. This initiative aims to dismantle manufacturing, distribution, and supply networks that have enabled the circulation of prohibited tobacco products despite regulatory restrictions. As these illegal supply channels face disruption, consumers are anticipated to seek legal alternatives that offer a similar experience without tobacco or nicotine.

Aayush Wellness Positioned for Growth

Aayush Wellness has strategically developed its Herbal Masala portfolio to cater to the demand for tobacco-free products. The company's offerings combine traditional Ayurvedic ingredients with a familiar consumer experience. The ongoing enforcement reduces the influence of unorganised and illegal market participants, allowing established brands with transparent manufacturing practices and distribution capabilities to gain market share.

The company's vision aligns with the broader public health objective of reducing tobacco consumption. By focusing on wellness-oriented consumption rather than competing within the tobacco ecosystem, Aayush Wellness is positioned to benefit from increasing consumer awareness and advocacy for healthier alternatives.

Structural Industry Shift

Market experts view the current regulatory environment as a structural turning point for the herbal mouth freshener category. The shift from illicit tobacco products to organised herbal alternatives presents a multi-year growth opportunity. Aayush Wellness believes this evolving landscape strengthens the long-term potential of its Herbal Masala business while supporting its mission of making healthier alternatives accessible.