Objectives
The company intends to purchase additional computers, laptops, related accessories, software subscriptions and cloud hosting for business expansion and extending workforce. The investment aims to support planned capacity expansion, operational scalability, and enable infrastructure for new hires and scaling up AI-driven services.
The company operates in a working capital-intensive business and requires additional working capital for funding incremental requirements and unlocking internal accruals. The funding will lead to increased profitability, ability to utilize internal accruals for growth opportunities, and achievement of proposed business targets.
The company plans to hire professionals across key departments including technology, marketing, operational and HR divisions. The hiring aims to strengthen critical functions such as technology/product, automation/AI implementation, performance marketing execution, client operations, project governance, and quality assurance to support expansion and growth strategy.
The company intends to boost brand awareness, visibility, establish company identity and acquire new customers through diverse marketing initiatives. The activities include digital advertising, performance marketing, brand awareness campaigns, content production, and expansion into new geographical markets including international presence.
The management will have flexibility to deploy balance proceeds towards general corporate purposes including strategic initiatives, expansion initiatives, meeting exigencies and expenses in ordinary course of business. The amount shall not exceed fifteen percent of the gross proceeds or Rs 10 Crores, whichever is less.