Avis Fargo Boosts Daily Revenue by 14% with RateGain's AI Pricing Solution
RateGain's AI-powered pricing platform, Rev-AI, has significantly improved Avis Fargo's performance. The car rental company reported a 14% increase in Revenue Per Day, 21% average growth in bookings, and a $100,000 revenue increase. Market share improved by 5% in a competitive market. Rev-AI automated rate updates, centralized market intelligence, and provided demand insights, enabling faster, more profitable decisions without additional staff. The platform eliminated hours of manual work, allowing the team to focus on strategic initiatives.

*this image is generated using AI for illustrative purposes only.
RateGain Travel Technologies Limited has announced a significant success story for its AI-powered pricing platform, Rev-AI, in collaboration with Avis Fargo. The car rental company, operating Avis and Budget franchises at Fargo's Hector International Airport, has reported impressive gains after implementing RateGain's innovative solution.
Key Highlights
- Avis Fargo achieved a 14% increase in Revenue Per Day (RPD) after implementing RateGain's AI-powered pricing tool.
- The company experienced a 21% average growth in bookings, with peak uplift reaching 26%.
- Revenue uplift forecast of 30% proved accurate, generating a $100,000 increase in the initial phase.
- Market share improved by 5%, marking a notable gain in a highly competitive regional market.
AI-Driven Transformation
RateGain's Rev-AI platform has revolutionized Avis Fargo's pricing strategy, addressing the challenges of extreme seasonality, thin margins, and rapidly shifting demand in the Fargo market. The AI-powered solution has enabled the car rental operator to:
- Automate rate updates
- Centralize market intelligence
- Gain forward-looking demand insights
These capabilities have empowered Avis Fargo to make faster, more profitable decisions without adding staff or complexity to their operations.
Operational Efficiency
One of the key benefits highlighted is the elimination of hours of manual work. The pricing automation provided by Rev-AI has freed up the Avis Fargo team from daily updates, allowing them to focus on strategic initiatives such as fleet management and targeted promotions.
Executive Insight
Dani Arnold, Vice President at Reliance Leasing, Inc. (Avis Fargo), expressed enthusiasm about the partnership with RateGain, stating, "Rev-AI has become our true strategic partner in our operations. By blending automation with real-time insights, we've gained the confidence to plan ahead, align pricing with our fleet strategy, forecast demand with greater accuracy, and capture growth across brands. It's the kind of control every operator needs."
About RateGain
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for the travel and hospitality industry. The company works with over 3,200 customers and 700 partners across 100+ countries, helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.
RateGain's client portfolio includes 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 3 of the Top 4 Airlines, and all top car rental companies, including 16 Global Fortune 500 companies.
The success story of Avis Fargo demonstrates the tangible benefits of AI-driven pricing solutions in the competitive car rental market. As the travel industry continues to evolve, the adoption of such technologies may become increasingly crucial for companies looking to optimize their operations and boost revenue in a dynamic marketplace.
Historical Stock Returns for RateGain Travel
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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+2.04% | +8.80% | +19.80% | +55.09% | -4.40% | +107.88% |