Insurance Companies Offer GST-Free Premiums Ahead of Reform, CEOs Push for ITC Benefits
Insurance companies have started offering GST-free premiums on health and life insurance plans before the official GST reform takes effect on September 22. The reform reduces GST from 18% to 0% on these products. Companies like Star Health and Policybazaar are allowing customers to purchase policies now without GST, with coverage starting September 22. Insurance CEOs met with Finance Ministry officials to discuss industry concerns, including the request for Input Tax Credit (ITC) benefits on renewal policies. The GST exemption is expected to make insurance more affordable and encourage higher sum insured amounts.

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In a significant development for the insurance sector, companies have begun offering GST-free premiums on health and life insurance plans, nearly two weeks before the official GST reform takes effect on September 22. This move comes as insurance CEOs meet with Finance Ministry officials to discuss key industry concerns, including the request for Input Tax Credit (ITC) benefits on renewal policies.
GST Reform Implementation
The upcoming reform reduces GST from 18% to 0% on health and life insurance products. Companies like Star Health and Allied Insurance and Policybazaar are allowing customers to purchase policies now without paying GST, with coverage beginning September 22. Customers pay only the base premium amount at the time of purchase.
Star Health CEO Anand Roy described the GST exemption as a landmark reform, emphasizing that health insurance is a necessity rather than an optional expense. The reduced premium prices are expected to encourage families to opt for higher sum insured amounts, supporting the government's vision of 'Insurance for All by 2047.'
Meeting with Finance Ministry
In a recent high-level meeting, insurance CEOs met with Finance Ministry officials to discuss several industry concerns:
- ITC Benefits Request: The primary focus was the request for Input Tax Credit benefits on renewal policies, which could potentially impact both insurers and policyholders.
- Government Acknowledgment: Finance Ministry officials acknowledged the demands put forward by the insurance industry leaders, indicating a willingness to consider the sector's concerns.
Potential Implications
The GST reform and the discussions on ITC benefits could have far-reaching effects:
- Cost Reduction: The GST exemption and potential ITC benefits could lower costs for insurance companies, especially on policy renewals.
- Consumer Impact: Improved affordability may encourage more families to opt for higher sum insured amounts and lead to more competitive pricing for policy renewals.
- Industry Growth: Lower prices and potential ITC benefits could lead to higher retention rates and overall growth in the insurance sector.
- Tax Structure: The GST reform and any potential ITC benefit implementation would require adjustments to the current tax structure for insurance products.
While households will benefit from improved affordability due to the GST exemption, insurers may face increased costs due to the loss of input tax credit. The insurance industry's proactive approach in engaging with the Finance Ministry demonstrates the sector's commitment to addressing key challenges and improving its operational environment.
As these developments unfold, stakeholders will be keenly watching for any further policy changes that may emerge from this high-level interaction and the implementation of the GST reform.