Royal Enfield, a subsidiary of Eicher Motors, has made a significant move to enhance its digital retail strategy by partnering with e-commerce giant Amazon India. This collaboration marks a notable expansion of the iconic motorcycle brand's online presence, offering customers greater convenience and flexibility in purchasing their favorite Royal Enfield models.

Expanded Online Availability

Royal Enfield has introduced its entire 350cc motorcycle lineup on Amazon India, catering to customers in five major cities: Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune. This strategic move allows potential buyers to browse and purchase from a range of popular models through a dedicated brand store on Amazon.in.

The available models include:

• Classic 350
• Bullet 350
• Hunter 350
• Goan Classic 350
• Meteor 350

Seamless Customer Experience

To ensure a smooth buying process, Royal Enfield has integrated its dealership network with the online platform. Deliveries and after-sales service will be managed by customers' preferred Royal Enfield dealerships in each of the five cities. This approach combines the convenience of online shopping with the reliability of local dealership support.

Beyond Motorcycles

In addition to motorcycles, Royal Enfield is offering a range of products on the Amazon India platform:

• Genuine motorcycle accessories
• Riding gear
• Royal Enfield merchandise

This comprehensive offering allows enthusiasts to fully immerse themselves in the Royal Enfield ecosystem, from purchasing a bike to equipping themselves with branded gear and accessories.

Multi-Platform Strategy

Royal Enfield's partnership with Amazon India is part of a broader multi-platform e-commerce strategy. The company now operates on two major e-commerce platforms:

This dual-platform approach significantly expands Royal Enfield's digital footprint, covering ten major cities across India through online channels.

Benefits for Customers

The expansion into e-commerce offers several advantages for Royal Enfield customers:

1. Increased accessibility to Royal Enfield products
2. Convenient online browsing and purchasing experience
3. Flexible payment options through e-commerce platforms
4. Seamless integration with local dealerships for after-sales support

Royal Enfield's strategic partnership with Amazon India demonstrates the company's commitment to meeting changing consumer preferences and enhancing the overall customer experience in the competitive motorcycle market.

Royal Enfield, a division of Eicher Motors Limited, has achieved a remarkable milestone in September, setting a new record for monthly sales and kicking off the festive season with unprecedented momentum.

Record-Breaking Performance

Royal Enfield reported its highest-ever monthly sales of 124,328 motorcycles in September, marking a substantial 43% increase from 86,978 units sold in the same month of the previous year. This impressive growth extends beyond the domestic market, with exports surging by 41% to reach 10,755 units.

Segment-wise Growth

The company's success was driven by strong performance across its product range:

The 350cc segment, which includes popular models like the Classic 350 and Meteor 350, continues to be the backbone of Royal Enfield's sales, contributing approximately 86% of total sales.

Half-Yearly Performance

For the first half of the financial year, Royal Enfield's total sales reached an impressive 591,903 motorcycles, reflecting a 30% increase from 454,779 units in the corresponding period last year.

Domestic and International Growth

• Domestic sales: 113,573 units (43% YoY growth)
• Exports: 10,755 units (41% YoY growth)

Management's Perspective

B. Govindarajan, Managing Director of Eicher Motors Ltd. and CEO of Royal Enfield, expressed enthusiasm about the company's performance: "It has been an incredible start to the festive season for us at Royal Enfield. We have registered our best ever monthly sales volume and have crossed 1,00,000+ retail volumes for the month."

Recent Initiatives and Launches

1. Upgraded Meteor 350: Royal Enfield launched the refreshed Meteor 350 lineup with enhanced features, including LED headlamps, Tripper navigation pod, and a USB Type-C fast-charging port.

2. E-commerce Partnership: The company expanded its online presence through a partnership with Flipkart, offering flexible payment options for its 350cc range in five major cities.

3. Global Community Event: The 14th edition of 'One Ride' brought together over 40,000 riders across 1,500 rides in more than 60 countries.

4. Design Recognition: The Flying Flea C6, part of Royal Enfield's city+ mobility brand, won the prestigious Red Dot Award in the Design Concept category.

Looking Ahead

With a strong product portfolio and strategic initiatives in place, Royal Enfield is poised for continued growth. The company's focus on innovation, expanding its online presence, and engaging with its global community of riders suggests a promising outlook for the remainder of the financial year.

As the festive season progresses, Royal Enfield's record-breaking performance sets a positive tone for the Indian motorcycle market and highlights the enduring appeal of the iconic brand in both domestic and international markets.