Asahi Group Holdings Grapples with Five-Day Cyberattack Disruption
Asahi Group Holdings, a major Japanese beverage company, is facing operational challenges due to a cyberattack that has disrupted its computer systems for five days. The attack has affected order processing, shipments, and customer service in Japan. Convenience stores are experiencing delivery delays and low stock of Asahi beverages. The company has cancelled events, postponed product launches, and resorted to manual data entry for emergency shipments. The cyberattack is limited to Japanese operations, with overseas systems unaffected. The cause and motive are under investigation, with Asahi declining to comment on ransomware speculation.

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Asahi Group Holdings, a leading Japanese beverage company, is currently facing significant operational challenges due to a cyberattack that has disrupted its computer systems for five consecutive days. The incident has caused widespread disruptions to the company's operations in Japan, affecting various aspects of its business.
Impact on Operations
The cyberattack has severely impacted Asahi's ability to:
- Process orders
- Manage shipments
- Handle customer inquiries through its call center in Japan
While the company has managed to make some emergency shipments using manual data entry methods, the majority of its systems remain offline.
Supply Chain Disruptions
The attack's ripple effects are being felt across Asahi's supply chain. Japanese media reports indicate that convenience stores are experiencing:
- Delivery delays
- Low stock levels of Asahi's beverages, including popular beer products
This situation could potentially lead to short-term supply shortages in the market.
Business Adjustments
In response to the ongoing disruption, Asahi Group Holdings has been forced to make several business adjustments:
- Event Cancellations: The company has cancelled various scheduled events.
- Product Launch Delays: Planned product launches have been postponed.
- Manual Workarounds: Emergency shipments are being processed using manual data entry to maintain some level of supply.
Scope of the Attack
It's important to note that the cyberattack appears to be limited to Asahi's operations in Japan. The company has reported that its overseas systems remain unaffected by the incident.
Investigation Underway
Asahi Group Holdings has stated that the cause and motive behind the cyberattack are currently under investigation. While some media reports have suggested the possibility of a ransomware attack, the company has declined to comment on this speculation, maintaining a cautious approach to information disclosure during the ongoing investigation.
Conclusion
The incident highlights the growing threat of cyberattacks to large corporations and the potential for such attacks to cause significant operational disruptions. As Asahi Group Holdings works to resolve the issue, the situation serves as a reminder of the importance of robust cybersecurity measures in today's digital business environment.