Royal Enfield, a division of Eicher Motors Limited, has achieved a remarkable milestone in September, setting a new record for monthly sales and kicking off the festive season with unprecedented momentum.

Record-Breaking Performance

Royal Enfield reported its highest-ever monthly sales of 124,328 motorcycles in September, marking a substantial 43% increase from 86,978 units sold in the same month of the previous year. This impressive growth extends beyond the domestic market, with exports surging by 41% to reach 10,755 units.

Segment-wise Growth

The company's success was driven by strong performance across its product range:

The 350cc segment, which includes popular models like the Classic 350 and Meteor 350, continues to be the backbone of Royal Enfield's sales, contributing approximately 86% of total sales.

Half-Yearly Performance

For the first half of the financial year, Royal Enfield's total sales reached an impressive 591,903 motorcycles, reflecting a 30% increase from 454,779 units in the corresponding period last year.

Domestic and International Growth

• Domestic sales: 113,573 units (43% YoY growth)
• Exports: 10,755 units (41% YoY growth)

Management's Perspective

B. Govindarajan, Managing Director of Eicher Motors Ltd. and CEO of Royal Enfield, expressed enthusiasm about the company's performance: "It has been an incredible start to the festive season for us at Royal Enfield. We have registered our best ever monthly sales volume and have crossed 1,00,000+ retail volumes for the month."

Recent Initiatives and Launches

1. Upgraded Meteor 350: Royal Enfield launched the refreshed Meteor 350 lineup with enhanced features, including LED headlamps, Tripper navigation pod, and a USB Type-C fast-charging port.

2. E-commerce Partnership: The company expanded its online presence through a partnership with Flipkart, offering flexible payment options for its 350cc range in five major cities.

3. Global Community Event: The 14th edition of 'One Ride' brought together over 40,000 riders across 1,500 rides in more than 60 countries.

4. Design Recognition: The Flying Flea C6, part of Royal Enfield's city+ mobility brand, won the prestigious Red Dot Award in the Design Concept category.

Looking Ahead

With a strong product portfolio and strategic initiatives in place, Royal Enfield is poised for continued growth. The company's focus on innovation, expanding its online presence, and engaging with its global community of riders suggests a promising outlook for the remainder of the financial year.

As the festive season progresses, Royal Enfield's record-breaking performance sets a positive tone for the Indian motorcycle market and highlights the enduring appeal of the iconic brand in both domestic and international markets.

Royal Enfield, the iconic motorcycle manufacturer, is gearing up to revolutionize its sales approach by partnering with Flipkart, India's leading e-commerce platform. Motorcycle enthusiasts in select cities will soon be able to purchase Royal Enfield's popular 350cc models with just a few clicks.

Digital Shift in Motorcycle Retail

In a groundbreaking move, Royal Enfield will offer its entire 350cc portfolio on Flipkart, marking the first time these motorcycles will be available on an e-commerce platform. This initiative aims to make Royal Enfield's purpose-built motorcycles more accessible to customers, aligning with the company's mission to broaden the reach of pure motorcycling experiences.

Cities and Models Covered

The online sales will initially launch in five key cities:

• Bengaluru
• Gurugram
• Kolkata
• Lucknow
• Mumbai

Customers in these locations will have access to five popular models:

1. Bullet 350
2. Classic 350
3. Hunter 350
4. Goan Classic 350
5. Meteor 350

Pricing and GST Benefits

Coinciding with this digital sales launch, motorcycle enthusiasts can take advantage of a recent GST reduction on motorcycles up to 350cc, which has dropped from 28% to 18%. This tax cut translates to significant price reductions of up to ₹22,000 across the range. The revised pricing structure for two models is as follows:

Prices for other models fall within this range, making Royal Enfield's offerings more attractive to potential buyers.

Seamless Purchase Experience

B. Govindarajan, Managing Director of Eicher Motors Ltd. and CEO of Royal Enfield, commented on the partnership: "Partnering with Flipkart allows us to meet today's digital-first customers where they are requiring a simple, convenient way to explore and purchase their motorcycles online."

While customers can place orders and explore flexible payment options through Flipkart, the actual deliveries and after-sales services will be handled by authorized Royal Enfield dealers. This approach ensures that customers receive the personal touch and seamless experience associated with the Royal Enfield brand.

Technical Specifications

All models in the 350cc range feature Royal Enfield's advanced 349cc J-series engine, which delivers 20.2 bhp and 27 Nm of torque. This powerplant is known for its smooth performance and characteristic Royal Enfield thump.

Future Expansion

Although the initiative is currently limited to five cities, Royal Enfield has hinted at plans to expand this digital sales model to more locations in the future. This strategic move is part of Royal Enfield's broader efforts to adapt to changing consumer preferences and leverage digital platforms for growth.

As the motorcycle industry evolves, Royal Enfield's partnership with Flipkart represents a significant step towards blending traditional motorcycling heritage with modern retail convenience, potentially setting a new standard in the automotive sales landscape.