JSW MG Motor, Royal Enfield Lead FADA's 2025 Dealer Satisfaction Rankings
The Federation of Automobile Dealers Associations (FADA) released its Dealer Satisfaction Study for 2025, surveying over 1,800 dealer principals across 5,000 outlets in India. The overall industry satisfaction index increased by 13 points to 781. JSW MG Motor led the four-wheeler mass market segment with 868 points, while Royal Enfield topped the two-wheeler category with 852 points. Volvo Cars led the luxury segment, and Atul Auto dominated the three-wheeler category. Despite overall improvement, dealers expressed concerns about inventory buyback policies, training costs, low margins, limited decision-making involvement, and long-term viability. The study highlighted the importance of after-sales service and business viability in shaping dealer sentiment.
*this image is generated using AI for illustrative purposes only.
The Federation of Automobile Dealers Associations (FADA) has unveiled its highly anticipated Dealer Satisfaction Study for 2025, revealing significant shifts in the automotive landscape. The comprehensive survey, which encompassed over 1,800 dealer principals across nearly 5,000 outlets in India, showcases a notable improvement in overall dealer satisfaction.
Industry-Wide Improvement
The study reports a substantial increase in the overall industry satisfaction index, which rose by 13 points to reach 781 points. This uptick signals a positive trend in dealer-manufacturer relationships across the automotive sector.
Segment Leaders
Four-Wheeler Mass Market
| Rank | Company | Points |
|---|---|---|
| 1 | JSW MG Motor | 868 |
| 2 | Mahindra & Mahindra | 832 |
| 3 | Tata Motors | 812 |
Two-Wheeler Category
| Rank | Company | Points |
|---|---|---|
| 1 | Royal Enfield | 852 |
| 2 | Hero MotoCorp | 817 |
Both Royal Enfield and Hero MotoCorp demonstrated remarkable progress, with year-on-year improvements exceeding 140 points each.
Other Segments
- Commercial Vehicles: Ashok Leyland maintained its top position with 786 points
- Luxury Car Segment: Volvo Cars led with 884 points
- Three-Wheeler Category: Atul Auto dominated the returning category with 924 points
Key Insights and Concerns
Despite the overall positive trend, the study highlighted several areas of concern for dealers:
- Inventory buyback policies
- Training cost arrangements
- Low margins on vehicles and spare parts
- Limited involvement in decision-making processes
- Long-term dealership viability
The study emphasized that after-sales service and business viability factors play crucial roles in shaping dealer sentiment.
Strong Product Quality
It's worth noting that despite the concerns raised, dealers generally reported strong product quality ratings across brands. This suggests that manufacturers are maintaining high standards in their vehicle offerings.
Conclusion
The FADA Dealer Satisfaction Study 2025 provides valuable insights into the evolving dynamics between automobile manufacturers and their dealer networks. While overall satisfaction has improved, the findings underscore the need for manufacturers to address key dealer concerns to foster stronger, more sustainable partnerships in the automotive retail sector.
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