Zoho's Arattai App Tops App Store Charts, Wins Praise from Edelweiss CEO
Zoho Corporation's messaging app Arattai has reached the number one position in the App Store's social networking category. Launched in January 2021, Arattai saw a significant boost in popularity after an endorsement from Union Minister Dharmendra Pradhan, with daily sign-ups increasing from 3,000 to 350,000 users in just three days. The app offers features similar to WhatsApp, including messaging, voice and video calls, and file sharing. Radhika Gupta, CEO of Edelweiss Mutual Fund, has publicly endorsed Arattai, highlighting the potential of Indian tech brands in global markets.
*this image is generated using AI for illustrative purposes only.
Zoho Corporation's messaging app, Arattai, has climbed to the number one position in the social networking category on the App Store, garnering praise from Radhika Gupta, CEO of Edelweiss Mutual Fund. The app's rapid ascent highlights the growing demand for homegrown tech solutions in India's digital landscape.
Arattai's Meteoric Rise
Launched in January 2021 amid concerns over WhatsApp's privacy policy changes, Arattai has experienced a remarkable surge in popularity. The app's growth trajectory took a significant turn following an endorsement from Union Minister Dharmendra Pradhan. Within just three days of this endorsement, Arattai witnessed:
- A 100-fold increase in traffic
- Daily sign-ups skyrocketing from 3,000 to 350,000 users
Features and Functionality
Arattai, developed by Zoho Corporation co-founded by Sridhar Vembu, offers functionality similar to WhatsApp, including:
- Messaging services
- Voice and video calls
- File sharing capabilities
- Multi-device support
It's worth noting that while voice calls on Arattai are end-to-end encrypted, text messages currently lack this feature.
Endorsement from Financial Sector
Radhika Gupta, CEO of Edelweiss Mutual Fund, has publicly endorsed Arattai, expressing her confidence in Indian brands built for global markets. Gupta drew parallels between the potential of Indian tech brands and the global success of Japanese brands, based on her observations during a visit to Tokyo.
The 'Made in India' Appeal
Arattai's success story aligns with the growing trend of Indian consumers embracing homegrown tech solutions. This shift comes at a time when data privacy concerns and the push for self-reliance in technology are gaining momentum in India.
As Arattai continues to gain traction, it represents a significant milestone for Zoho Corporation and the broader Indian tech ecosystem. The app's rapid rise to the top of the App Store charts signals a potential shift in the messaging app landscape, traditionally dominated by global players.
While Arattai's long-term success remains to be seen, its current popularity underscores the market's readiness for alternatives that prioritize user privacy and align with national technological aspirations.
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