Zepto Expands into 10-Minute Medicine Delivery in Four Major Indian Cities
Quick commerce startup Zepto has launched 'Zepto Pharmacy', offering 10-minute medicine delivery in select areas of Mumbai, Bengaluru, Delhi-NCR, and Hyderabad. The service was introduced after a 12-month pilot phase focusing on operational refinement and regulatory compliance. CEO Aadit Palicha emphasized a steady growth strategy while maintaining high standards. Zepto now competes with established online pharmacies like Tata 1mg, PharmEasy, and Apollo 24/7, potentially disrupting the online pharmacy market with its ultra-fast delivery promise.

*this image is generated using AI for illustrative purposes only.
Quick commerce startup Zepto has made a significant move into the healthcare sector with the launch of 'Zepto Pharmacy', a service promising medicine delivery within 10 minutes. The new offering is currently available in select areas of Mumbai, Bengaluru, Delhi-NCR, and Hyderabad, marking Zepto's expansion beyond its core grocery delivery model.
Strategic Expansion After Pilot Phase
The launch of Zepto Pharmacy comes after a meticulous 12-month pilot phase. During this period, the company focused on:
- Refining its operations
- Strengthening its supply chain
- Ensuring compliance with regulatory requirements
This careful approach underscores Zepto's commitment to maintaining high standards in the complex and sensitive field of pharmaceutical delivery.
CEO's Vision for Growth
Aadit Palicha, CEO of Zepto, emphasized the company's strategic approach to this new venture. "We plan to grow steadily while maintaining high operational standards, given the category's complexity," Palicha stated. This cautious yet ambitious stance reflects Zepto's understanding of the challenges and responsibilities associated with medicine delivery.
Competitive Landscape
With this expansion, Zepto enters a highly competitive market, positioning itself against established online pharmacies such as:
- Tata 1mg
- PharmEasy
- Apollo 24/7
The move also puts Zepto in direct competition with other quick commerce firms that have ventured into medicine delivery.
Implications for the Healthcare Delivery Sector
Zepto's entry into the 10-minute medicine delivery space could potentially disrupt the online pharmacy market. The promise of ultra-fast delivery for medicines could be particularly appealing to:
- Customers requiring urgent medication
- Those with chronic conditions needing regular refills
However, the success of this venture will likely depend on Zepto's ability to maintain the delicate balance between speed and the stringent quality and safety standards required in pharmaceutical distribution.
Looking Ahead
As Zepto rolls out its pharmacy service in these four major cities, the industry will be watching closely to see how this quick commerce model adapts to the unique challenges of medicine delivery. The company's performance in this new sector could set a precedent for the future of healthcare logistics in India's rapidly evolving e-commerce landscape.
Zepto's expansion into pharmacy services represents a bold step for the young company, blending the convenience of quick commerce with the essential nature of healthcare delivery. As the service develops, it will be crucial to observe how Zepto navigates the regulatory environment and meets the high expectations of customers in this critical sector.