Real Estate Emerges as Preferred Diwali Investment Despite Strong Equity and Gold Performance
Real estate is emerging as a preferred investment option during the Diwali season, despite rallies in equity markets and gold prices. Factors driving this trend include the RBI's 100 basis points rate cut, attractive home loan rates, and changing buyer preferences. Premium and upper mid-income housing segments are seeing the highest demand, particularly in Tier-1 and Tier-2 cities. Buyers are prioritizing gated communities, larger living spaces, and quality amenities. The sector is experiencing increased site visits, higher booking conversion rates, and renewed investor interest. Experts anticipate potential interest rate cuts, strengthened demand, and moderate price increases in the future.

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Real estate is gaining traction as a favored investment option this Diwali season, even as equity markets and gold prices rally. Industry experts point to several factors contributing to this trend, including favorable monetary policies and changing buyer preferences.
Key Drivers of Real Estate Demand
- RBI Rate Cut: The Reserve Bank of India's 100 basis points rate cut has bolstered buyer confidence.
- Attractive Home Loan Rates: Current home loan rates are appealing to potential buyers.
- Segment-Specific Demand: Premium and upper mid-income housing segments are experiencing the highest demand.
- Geographic Focus: Tier-1 and Tier-2 cities like Sonipat and Kurukshetra are seeing increased interest.
Buyer Preferences
Abhay Kumar Mishra, President & CEO of Jindal Realty, notes that buyers are prioritizing:
- Gated communities
- Larger living spaces
- Quality amenities
Market Dynamics
| Aspect | Observation |
|---|---|
| Site Visits | Increased activity around Dhanteras and Diwali |
| Bookings | Higher conversion rates from site visits |
| Investor Sentiment | Returning to real estate despite strong performance in other asset classes |
Factors Attracting Investors to Real Estate
- Tangibility of the asset
- Consistent appreciation potential
- Cultural significance during the festive season
Future Outlook
The real estate sector's prospects appear positive, with experts anticipating:
- Potential interest rate cuts
- Strengthened demand
- Moderate price increases
While equities and gold continue to perform well, real estate is carving out its niche in investors' portfolios, particularly during this festive season. The combination of favorable monetary policies, evolving buyer preferences, and the inherent appeal of property ownership is contributing to the sector's resurgence as a preferred investment option.















































