The Wealth Company Mutual Fund Debuts on ONDC Platform, Targeting Smaller Markets
The Wealth Company Mutual Fund has launched its New Fund Offer (NFO) on the Open Network for Digital Commerce (ONDC) platform, starting September 24. This move, in collaboration with Cybrilla Technologies, aims to expand access to investment products in smaller towns and semi-urban markets. ONDC processed over 2,800 mutual fund transactions worth ₹1.10 crore in August, with 15+ active distributors. The Wealth Company, recently approved as an AMC by SEBI, manages about ₹10,000 crore in client assets across mutual funds and AIFs.

*this image is generated using AI for illustrative purposes only.
The Wealth Company Mutual Fund, a part of the Pantomath Group, has made a significant move in the investment landscape by launching its New Fund Offer (NFO) on the Open Network for Digital Commerce (ONDC) platform. This strategic initiative, which commenced on September 24, is set to reshape the accessibility of investment products, particularly in smaller towns and semi-urban markets.
Expanding Reach Through Digital Innovation
The launch of the NFO on the ONDC platform is a collaborative effort with Cybrilla Technologies. This partnership aims to bridge the gap in areas where traditional distribution channels have limited reach, potentially opening up new avenues for investors in underserved markets.
ONDC's Growing Impact on Mutual Fund Transactions
The ONDC platform has been gaining traction in the mutual fund space:
- In August, ONDC processed over 2,800 mutual fund transactions
- These transactions amounted to approximately ₹1.10 crore
- More than 15 distributors are currently active on the network
This data underscores the platform's potential to democratize access to financial products across India.
The Wealth Company's Market Position
The Wealth Company has recently achieved a significant milestone:
- Received SEBI approval in July to operate as an Asset Management Company (AMC)
- Currently manages about ₹10,000.00 crore in client assets
- Asset management spans various investment products, including:
- Mutual funds
- Multiple Category II Alternative Investment Funds (AIFs)
Implications for Investors
This move by The Wealth Company Mutual Fund represents a broader trend in the financial sector towards leveraging technology to reach a wider investor base. By utilizing the ONDC platform, the company is positioning itself to tap into markets that have traditionally been underserved by conventional financial institutions.
For investors, particularly those in smaller towns and semi-urban areas, this initiative could mean:
- Easier access to a diverse range of investment products
- Potential for more informed investment decisions through digital platforms
- Reduced dependency on physical infrastructure for financial services
As the mutual fund industry continues to evolve with technological advancements, initiatives like this may play a crucial role in shaping the future of investment accessibility and financial inclusion in India.