Passive Fund Investments Surge: 68% of Indian Retail Investors Now Participate
Motilal Oswal Mutual Fund's latest Passive Survey shows a significant shift towards passive investments in India. The survey of over 3,000 investors and 120+ distributors reveals that retail investors in passive funds are expected to increase from 61% in 2023 to 68% by 2025. Passive fund AUM has reached ₹12.20 lakh crore, growing 1.70x since March 2023 with a CAGR of ~26%. Investors prefer passive funds for low costs, diversification, and simplicity. Millennials are leading this trend, with financial independence and retirement planning as top investment goals. 93% of distributors understand passive funds, and 70% include them in client portfolios.

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Motilal Oswal Mutual Fund's latest Passive Survey reveals a significant shift in Indian retail investors' approach to mutual funds, with passive investments gaining substantial traction.
Key Findings
The survey, covering over 3,000 investors and 120+ distributors, highlights several notable trends:
Metric | 2025 | 2023 | Change |
---|---|---|---|
Retail investors in passive funds | 68.00% | 61.00% | +7.00% |
Passive fund AUM | ₹12.20 lakh crore | - | - |
AUM growth since March 2023 | 1.70x | - | ~26.00% CAGR |
Passive Fund Growth
The survey underscores the remarkable growth in passive fund assets under management (AUM):
- Current AUM: ₹12.20 lakh crore
- 6.40x increase over six years
- 36.00% CAGR from ₹1.91 lakh crore in 2019
Investor Preferences
The survey sheds light on why investors are gravitating towards passive funds:
- Low costs (54.00%)
- Diversification (46.00%)
- Simplicity and transparency (46.00%)
- Performance (29.00%)
Investment Patterns
Among passive fund investors:
- 57.00% own one to three funds
- 49.00% invest in both index funds and ETFs
Broad-based equity dominates allocations:
- 79.00% of index fund investors choose this category
- 62.00% of ETF investors opt for broad-based equity
Distributor Adoption
The survey indicates strong adoption among distributors:
- 93.00% understand passive funds
- 70.00% include them in client portfolios
Investment Goals
Top investment goals for passive fund investors:
- Financial independence (61.00%)
- Retirement planning (49.00%)
Generational Trends
Millennials are leading the charge in passive fund adoption, according to 54.00% of the distributors surveyed.
Conclusion
The Motilal Oswal Passive Survey paints a picture of rapidly growing interest in passive investment strategies among Indian retail investors. With significant AUM growth, increasing adoption rates, and a shift towards cost-effective, diversified investment options, passive funds are becoming a cornerstone of many investors' portfolios. As the market evolves, it will be interesting to see how these trends shape the future of mutual fund investments in India.