Nirmal Bang Securities Targets Mutual Fund Growth as India's Middle Class Expands

1 min read     Updated on 10 Oct 2025, 06:35 PM
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Overview

Nirmal Bang Securities is training new financial advisors as mutual fund distributors to capitalize on India's projected addition of 100 million new middle-class and affluent households over the next 5-10 years. Despite 63% awareness of financial products, mutual fund penetration is only 7%. The company aims to capture the emerging market in tier-II and tier-III towns, where new investors may require advice in regional languages. AMFI data shows advised SIPs tend to last longer and perform better than direct plans. The mutual fund industry currently sees monthly collections and AUM of ₹75 lakh crore, monthly SIP inflows of ₹29,000 crore, and 20 billion monthly UPI transactions.

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Nirmal Bang Securities is gearing up to capitalize on India's projected middle-class boom by training new financial advisors to become mutual fund distributors. This strategic move comes as the country anticipates adding nearly 100 million new middle-class and affluent households over the next 5-10 years.

Key Highlights

  • India expects to add approximately 100 million new middle-class and affluent households in the next 5-10 years.
  • Nirmal Bang Securities plans to train new financial advisors as mutual fund distributors.
  • Current mutual fund penetration stands at only 7%, despite 63% of households being aware of financial products.

Market Insights

Rakesh Bhandari, Managing Director of Nirmal Bang Securities, highlighted some impressive figures in the mutual fund industry:

Metric Value
Monthly Mutual Fund Collections and AUM ₹75.00 lakh crore
Monthly SIP Inflows ₹29,000.00 crore
Monthly UPI Transactions 20.00 billion

The Importance of Financial Advice

Data from the Association of Mutual Funds in India (AMFI) underscores the value of professional financial advice:

  • Advised Systematic Investment Plans (SIPs) tend to last longer than direct plans.
  • Advised SIPs generally perform better, attributed to the behavioral support provided by advisors.

Future Growth Prospects

The next wave of investors is expected to emerge from tier-II and tier-III towns. This demographic shift presents both opportunities and challenges:

  • New investors will likely require advice in regional languages.
  • The expansion into smaller towns aligns with the broader trend of financial inclusion in India.

Nirmal Bang's initiative to train new financial advisors as mutual fund distributors appears well-timed, given the low current penetration rate and the anticipated growth in middle-class households. By focusing on providing localized, language-specific advice, the company is positioning itself to capture a significant share of this emerging market.

As India's financial landscape continues to evolve, the role of trained financial advisors will be crucial in guiding new investors through the complexities of mutual fund investments and helping them make informed financial decisions.

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