AI Marketing Startup Profound Secures $35M in Series B Funding
Profound, an AI marketing startup, has secured $35 million in a Series B funding round led by Sequoia Capital. Other investors include Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons. This brings Profound's total funding to $55 million. The company is developing an AI-optimized marketing platform, described as a 'read/write control center' for generating AI-optimized content. Thousands of marketers from Fortune 100 brands have adopted the platform. Profound projects that AI-powered conversations could influence over 50% of online commerce by 2027, potentially impacting $2.50 trillion in annual commerce value. The company plans to expand its engineering team in Manhattan and continue developing its AI marketing technology.
*this image is generated using AI for illustrative purposes only.
Profound, an innovative AI marketing startup, has successfully raised $35 million in a Series B funding round, marking a significant milestone in its growth trajectory. The funding round was spearheaded by Sequoia Capital, a renowned venture capital firm known for backing transformative companies.
Key Investors and Funding Details
The Series B round saw participation from several prominent investors, including:
- Sequoia Capital (Lead investor)
- Kleiner Perkins
- Khosla Ventures
- Saga VC
- South Park Commons
This latest investment brings Profound's total funding to $55 million, following a $20 million Series A round previously led by Kleiner Perkins, with participation from NVIDIA NVentures and South Park Commons.
Profound's AI-Optimized Marketing Platform
Profound is developing a cutting-edge platform designed to revolutionize the way businesses create marketing content. Unlike traditional marketing approaches that focus on human audiences, Profound's technology optimizes content for artificial intelligence interpretation.
Dylan Babbs, Co-Founder and CTO of Profound, described the platform as a "read/write control center" that generates AI-optimized content. This innovative approach positions Profound at the forefront of the evolving marketing landscape, where AI-driven interactions are becoming increasingly important.
Market Adoption and Future Projections
The startup has already gained significant traction in the market, with thousands of marketers from Fortune 100 brands adopting its platform. Profound's vision for the future of e-commerce is ambitious, forecasting that AI-powered conversations could influence over 50% of online commerce by 2027. This projection translates to approximately $2.50 trillion in annual commerce value, underscoring the potential impact of AI-optimized marketing strategies.
Expansion Plans
With the new influx of capital, Profound has outlined clear plans for growth and development:
- Expanding its engineering team in Manhattan
- Continuing to build and refine its AI-focused marketing technology
These initiatives aim to strengthen Profound's position in the rapidly evolving AI marketing landscape and support its mission to transform how businesses engage with AI-driven commerce.
As AI continues to reshape the marketing and e-commerce sectors, Profound's innovative approach and strong financial backing position it as a company to watch in the coming years.
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