Music Broadcast Limited , the company behind Radio City, is making significant strides in its digital transformation journey, leveraging artificial intelligence and diversifying its revenue streams to stay ahead in the evolving media landscape.

Digital-Led Growth Strategy

Music Broadcast is aggressively pursuing a digital-led growth strategy, with digital platforms now contributing 10% to the company's overall advertising revenue. This shift towards digital underscores the company's commitment to adapting to changing consumer behaviors and advertiser preferences in the media industry.

AI-Powered Innovation

In a move to enhance its content creation capabilities, Music Broadcast has introduced AI-based RJ innovation. This cutting-edge technology is expected to revolutionize the way radio content is produced and delivered, potentially improving listener engagement and operational efficiency.

Diversification of Revenue Streams

The company has successfully diversified its revenue sources, with 35% of its income now coming from non-traditional verticals. This diversification strategy helps insulate the company from fluctuations in any single market segment and opens up new growth opportunities.

Intellectual Property and Youth-Centric Platforms

Looking towards the future, Music Broadcast is focusing on scaling its monetizable intellectual properties. The company is also developing youth-centric platforms as part of its long-term expansion plans, aiming to capture the attention and loyalty of younger audiences.

Financial Performance

Despite these innovative initiatives, Music Broadcast's financial results for the quarter ended June 30, 2025, reflect some challenges:

The company experienced a 17.28% year-on-year decline in revenue and a significant 49.69% drop in EBITDA. The EBITDA margin contracted by 10.45 percentage points, while the adjusted PAT saw a sharp 97.87% decrease.

Market Position

Despite the challenging quarter, Music Broadcast maintained a strong market share of 18% in Q1 FY26. The company continues to be a preferred choice for advertisers, with 41% of total clients on the radio platform choosing to advertise with Radio City.

Leadership Changes

In a move to strengthen its board, Music Broadcast has appointed Ms. Divya Rupchand Karani as an Additional Non-Executive Independent Director for a term of five years, effective July 24, 2025. Ms. Karani brings extensive experience in communication, media, marketing, and business leadership across South East Asia, UK, and Asia Pacific.

As Music Broadcast navigates through a challenging financial period, its focus on digital innovation, AI integration, and diversification of revenue streams positions the company for potential growth in the evolving media landscape. The coming quarters will be crucial in determining the effectiveness of these strategies in driving financial recovery and sustainable growth.

Music Broadcast Limited (MBL), the operator of Radio City FM stations, has announced the appointment of media and marketing veteran Divya Rupchand Karani as an Additional Non-Executive Independent Director. The appointment, effective July 24, 2025, is for a term of five consecutive years, subject to shareholder approval at the upcoming Annual General Meeting.

Appointment Details

Ms. Karani's appointment was made based on the recommendation of the Nomination and Remuneration Committee and received approval from the Ministry of Information and Broadcasting. The company has confirmed that her appointment complies with all regulatory requirements, and she is not debarred from holding the office of Director by any SEBI order or any other authority.

Extensive Experience in Media and Marketing

Ms. Karani brings a wealth of experience to her new role at MBL. Her career spans across South East Asia, the UK, and Asia Pacific, with a strong focus on communication, media, marketing, and business leadership. She has a proven track record of building sustainable businesses that thrive in dynamic marketplaces by embracing change and leveraging technology.

Previous Roles and Achievements

Prior to joining MBL's board, Ms. Karani served as the CEO of Dentsu South Asia Media for 12 years until 2023. During her tenure, she was instrumental in establishing Dentsu as one of the top three agency networks in India. Her contributions to the industry have been widely recognized, including:

• Serving as a Cannes Jury member in 2022 and 2004
• Participating as a Spikes Asia Jury member in 2022
• Judging the INMA Global Awards

Ms. Karani's leadership has earned her several accolades, including the "Women Leadership Achievement Award" from the World Women Leadership Congress in 2016 and the Mumbrella Asia Agency Leader of the Year award in 2019. For the past decade, she has consistently been voted among the 50 most influential women in Indian Media, Marketing, and Advertising.

Current Board Positions

In addition to her new role at Music Broadcast Limited, Ms. Karani currently serves as an Independent Non-Executive Director on the boards of ZEE Entertainment Enterprises Limited and Jagran Prakashan Limited. These positions further underscore her expertise and standing in the media industry.

Educational Background

Ms. Karani holds a Bachelor's degree in Commerce and Economics from Sydenham College, Mumbai. Her academic background, combined with her extensive industry experience, positions her well to contribute to MBL's strategic direction and growth.

Commitment to Industry Development

Throughout her career, Ms. Karani has shown a commitment to nurturing future talent in the industry. She has been a guest speaker at several prestigious institutions, including IIM Udaipur, IIM Shillong, Symbiosis, Prestige University, and IIM Trichy, sharing her insights and experiences with the next generation of media and marketing professionals.

Shareholding Information

It's worth noting that Ms. Karani currently holds no shares in Music Broadcast Limited.

As Music Broadcast Limited continues to navigate the evolving media landscape, the addition of Divya Rupchand Karani to its board brings valuable expertise and insights that could help shape the company's future strategies in the competitive radio and digital media sectors.