In a groundbreaking move that blends real estate with quick commerce, House of Abhinandan Lodha (HoABL) has forged a strategic partnership with Zepto, a leading quick commerce platform. This collaboration aims to revolutionize the way residential plots are marketed and sold in India.

Innovative Marketing Strategy

The partnership introduces a novel approach to real estate marketing by leveraging Zepto's popular quick commerce app. Initially, the focus will be on premium plots in two key locations:

• Vrindavan, Uttar Pradesh
• Neral, Maharashtra

This innovative strategy allows potential buyers to explore residential plot options while using the Zepto app for their everyday needs.

Quick Expert Guidance

One of the standout features of this partnership is the promise of rapid expert assistance. Customers interested in the plots can connect with HoABL experts within a remarkably short timeframe of just 10 minutes. This quick access to expert guidance via video call is designed to provide immediate assistance and information to potential buyers, enhancing the customer experience and potentially accelerating the decision-making process.

About House of Abhinandan Lodha

House of Abhinandan Lodha, founded in 2020, has quickly established itself as a significant player in the real estate market:

• Sold 11 million sq ft of developed land to date
• Currently has 30 million sq ft under active development
• Operates in three states: Maharashtra, Uttar Pradesh, and Goa
• Plans to expand operations into Punjab

Expanding Horizons

This partnership with Zepto marks a significant step in HoABL's growth strategy. By tapping into Zepto's user base, the company aims to reach a wider audience and streamline the plot-buying process. The collaboration also highlights the increasing intersection of technology and real estate, potentially setting a new trend in property marketing.

The innovative approach of marketing premium plots through a quick commerce app could appeal to tech-savvy buyers and potentially attract a new demographic to real estate investment. As this partnership unfolds, it will be interesting to see how it impacts both the real estate and quick commerce sectors, potentially paving the way for more such cross-industry collaborations in the future.

The House of Abhinandan Lodha (HoABL), India's largest branded plotted land developer, has made a strategic move into the hospitality sector with the launch of Miros Hotels & Resorts, a luxury lifestyle hospitality brand. This expansion marks a significant milestone for the company, diversifying its portfolio and integrating experiential destinations into its land developments.

Debut Property in Goa Receives Accolades

Miros Hotels & Resorts has made a strong entry into the market with its inaugural property in Central Goa. The boutique luxury hotel has already garnered attention, receiving near-perfect ratings on popular travel platforms Booking.com and MakeMyTrip. This impressive reception suggests a promising start for HoABL's venture into the hospitality industry.

Luxury Amenities and Unique Offerings

The Goa property showcases a range of high-end features designed to cater to discerning travelers:

• A Presidential Suite for those seeking the ultimate luxury experience
• A spa and gym for relaxation and fitness
• Wellness activities to promote holistic well-being
• An exclusively vegetarian fine dining restaurant, offering a unique culinary experience

Expansion Plans

Building on the success of its Goa property, Miros Hotels & Resorts has ambitious expansion plans. The brand is set to extend its presence to other popular destinations, including:

• Alibaug
• Matheran
• Additional locations across Goa
• Various sites along the Konkan coast

This expansion strategy aligns with HoABL's vision of creating a network of luxury hospitality experiences in key tourist destinations.

HoABL's Growth and Strategy

The entry into the hospitality sector is part of HoABL's broader strategy to integrate experiential destinations into its land developments. This move allows the company to leverage its expertise in real estate development while tapping into the growing luxury travel market.

Founded in 2020, The House of Abhinandan Lodha has shown remarkable growth in a short period:

• Delivered 15.00 million sq.ft. of developed land
• Currently working on an additional 40.00 million sq.ft. across 10 states
• Maintaining profitability while expanding operations

The company's ability to maintain profitability while rapidly expanding its portfolio demonstrates its strong business model and effective management.

Looking Ahead

As HoABL continues to grow its core business of branded plotted land development and expands into luxury hospitality, the company is positioning itself as a diversified player in the real estate and hospitality sectors. The success of Miros Hotels & Resorts could pave the way for further innovations and expansions in the future, potentially setting new standards in the luxury hospitality market.

The launch of Miros Hotels & Resorts represents a significant step for The House of Abhinandan Lodha, blending its expertise in land development with a new focus on creating exceptional hospitality experiences. As the brand continues to expand, it will be interesting to see how this strategic move shapes the company's future growth and market position.