Flipkart-backed super.money Launches UPI Flight Booking Feature in Partnership with Cleartrip
Super Sales, a UPI-first payments platform backed by Flipkart Group, has introduced FLIGHTS, a domestic air ticket booking service in partnership with Cleartrip. The service allows users to book flights using UPI payments, targeting Gen Z consumers. Customers receive an additional 5% benefit on existing offers. The launch aligns with the growing popularity of UPI payments in India, which account for about 85% of digital transactions according to the IMF. Super Sales plans to expand its rewards program to other spending categories in the future.

*this image is generated using AI for illustrative purposes only.
In a move set to revolutionize the travel booking experience for India's tech-savvy younger generation, Super Sales , a UPI-first payments platform backed by the Flipkart Group, has introduced a new flight booking service called FLIGHTS. This innovative feature, launched in partnership with Cleartrip, allows users to book domestic air tickets using UPI payments, catering to the preferences of Gen Z consumers who favor UPI and debit cards over credit-based transactions.
Enhanced Benefits for UPI Users
The new FLIGHTS service doesn't just offer convenience; it also brings additional value to users. Customers booking through super.money's platform will enjoy an extra 5% benefit on top of existing offers, making it an attractive option for budget-conscious travelers.
Targeting the Gen Z Market
This strategic move aligns with the changing preferences of younger customers, particularly Gen Z. According to data from Cleartrip, this demographic makes 10% more UPI transactions compared to other age groups, highlighting the growing importance of UPI-based services in the travel sector.
Riding the UPI Wave
The launch of this service comes at a time when India's UPI ecosystem is dominating the digital payments landscape. As per the International Monetary Fund (IMF), UPI accounts for approximately 85% of the country's digital transactions, underscoring the potential impact of super.money's new offering.
Part of a Broader Strategy
The introduction of FLIGHTS is not an isolated initiative but part of the Flipkart Group's wider strategy to expand its footprint in the digital payments arena. Looking ahead, super.money has plans to extend its rewards program into other spending categories beyond travel, indicating a comprehensive approach to capturing market share in the burgeoning digital payments sector.
This partnership between super.money and Cleartrip, combining the strengths of a UPI-first platform with an established travel booking service, represents a significant step in making travel bookings more accessible and rewarding for India's digital-native consumers. As the digital payments landscape continues to evolve, such innovations are likely to play a crucial role in shaping consumer behavior and preferences in the travel industry.
Historical Stock Returns for Super Sales
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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-2.09% | -5.68% | -1.63% | -10.05% | -52.06% | +315.79% |