Rose Merc Limited (BSE: ROSEMER) has announced a strategic expansion of its Eternal Runway brand into Bahrain and Saudi Arabia, set to launch in Winter 2025. This move marks a significant step in the company's global growth strategy, leveraging the success of its recent Dubai debut.

Expansion Strategy

The expansion will be executed through two key entities:

1. Emirates Holding FZ LLC
2. Moda Orama Ventures Private Limited

These subsidiaries will spearhead Rose Merc's entry into the burgeoning Middle Eastern luxury fashion market, with a focus on Bahrain and Saudi Arabia.

Building on Dubai Success

The decision to expand follows the remarkable success of Eternal Runway's inaugural event in Dubai, which was part of the prestigious Emirates Luxury Show. The Dubai event featured:

• Participation from top-tier designers and celebrities
• Showstopping collections from avant-garde designers
• An inclusive runway showcasing models aged 20 to 60
• Attendance by VVIPs, fashion influencers, buyers, and international press

Strategic Importance of Bahrain and Saudi Arabia

Rose Merc's choice of Bahrain and Saudi Arabia for expansion is strategic, capitalizing on the region's fashion renaissance. The company aims to:

• Provide a launchpad for talent blending heritage with modernity
• Offer a global platform to designers, models, photographers, and collaborators
• Tap into evolving consumer preferences for fashion with meaning, identity, and courage

Executive Commentary

Vaishali Parkar Kumar, Executive Director of Rose Merc Limited, stated, "This expansion marks a significant milestone in our mission to amplify homegrown talent and elevate global fashion narratives. We're creating a powerful platform for designers, models, and collaborators who want to be part of a movement that redefines luxury fashion with heart."

Looking Ahead

The Bahrain and Saudi Arabia edition of Eternal Runway is positioned to become a pivotal event in the global fashion calendar. Rose Merc Limited views this expansion as a strategic leap toward global engagement, particularly for exceptional Indian talent seeking international exposure.

As Rose Merc Limited prepares for this ambitious expansion, the company continues to focus on cross-cultural creativity and empowerment in the luxury fashion sector. The Winter 2025 edition of Eternal Runway in Bahrain and Saudi Arabia is poised to make a significant impact on the Middle Eastern fashion landscape.

Investors and fashion enthusiasts alike will be watching closely as Rose Merc Limited takes this bold step into new markets, potentially reshaping the future of luxury fashion events in the region.

Rose Merc Limited has announced a significant move to strengthen its capital base through a preferential issue of equity shares and warrants to non-promoters. The company's Board of Directors has approved the issuance of 24,222 equity shares and 40,000 equity warrants, subject to shareholder approval at the upcoming 41st Annual General Meeting.

Equity Share Issuance

The company plans to issue 24,222 equity shares at a price of Rs. 90.00 per share, which includes a premium of Rs. 80.00 over the face value of Rs. 10.00. The shares will be allocated to four non-promoter investors:

Equity Warrant Issuance

In addition to the equity shares, Rose Merc Limited will also issue 40,000 equity warrants, convertible into an equal number of equity shares. These warrants will be priced at Rs. 90.00 per warrant, maintaining consistency with the equity share pricing. The warrants will be allocated to two non-promoter investors:

Terms of Warrant Conversion

The equity warrants come with specific terms for conversion:

1. Investors will have 18 months from the date of allotment to convert the warrants into equity shares.
2. At the time of allotment, warrant holders must pay 25% of the warrant price upfront.
3. The remaining 75% is due at the time of converting the warrants into equity shares.
4. If not exercised within the 18-month period, the warrants will lapse, and the initial 25% payment will be forfeited by the company.

This strategic move by Rose Merc Limited aims to bolster its financial position and potentially fund future growth initiatives. The preferential issue to non-promoters may also help in broadening the company's investor base.

The Board meeting, which commenced at 4:00 p.m. and concluded at 4:38 p.m. on July 30, 2025, also approved the notice for the 41st Annual General Meeting where shareholders will be asked to approve this preferential issue.

Investors and market participants will be keenly watching how this capital infusion impacts Rose Merc Limited's future plans and financial performance. As always, the completion of this preferential issue remains subject to necessary regulatory approvals and market conditions.