Lucent Industries Limited , a company engaged in advertising and digital marketing services, has announced a series of significant proposals that require shareholder approval through a postal ballot. The company is seeking consent for multiple related party transactions, changes to its borrowing limits, and a rebranding initiative.

Related Party Transactions

The company is seeking approval for material related party transactions with three entities:

1. Mobavenue Media Private Limited (MMPL):

   • Sale and purchase of advertising services up to ₹25.00 crore
   • Intercorporate loans and advances up to ₹10.00 crore

2. PDavenue Marketing Private Limited (PMPL):

   • Sale and purchase of advertising services up to ₹10.00 crore
   • Intercorporate loans and advances up to ₹5.00 crore

3. Mobavenue Global Holdings Limited (MGHL):

   • Sale and purchase of advertising services up to ₹10.00 crore
   • Intercorporate loans and advances up to ₹10.00 crore

Acquisition of Mobavenue Media Private Limited

Lucent Industries is proposing to acquire 100% equity shares of Mobavenue Media Private Limited from its existing shareholders, including directors Kunal Kothari, Tejas Rathod, and Prachi. The acquisition, valued at up to ₹59.68 crore, aims to streamline operations and enhance business synergies.

Increase in Borrowing and Investment Limits

The company is seeking to raise its borrowing limit to ₹250.00 crore and increase its limit for making investments, giving loans, guarantees, and providing securities to ₹150.00 crore.

Name Change Proposal

In a significant rebranding move, Lucent Industries Limited is proposing to change its name to "Mobavenue AI Tech Limited". This change aligns with the company's shared branding strategy with Mobavenue Media Private Limited, which is part of its promoter group.

Voting Process

The company has initiated a postal ballot process for these resolutions. Shareholders can cast their votes electronically from July 31, 2025, to August 29, 2025. The results will be declared within two days of the conclusion of the voting period.

These proposed changes reflect Lucent Industries' strategy to consolidate its operations, expand its financial capabilities, and align its brand identity with its future direction in the AI-powered advertising and consumer growth technology sector.

Shareholders are advised to review the detailed postal ballot notice for comprehensive information on each proposal before casting their votes.

Lucent Industries has made a significant stride in the AI-powered MarTech space with the announcement of its latest product, 'OrbitX'. This innovative AI-driven search and contextual advertising tool is set to be launched through the company's subsidiary, Mobavenue Global Holdings Limited.

A Strategic Milestone

The launch of OrbitX marks a crucial development for Lucent Industries, following its recent acquisition of Mobavenue Media Private Limited. This strategic move, approved by the Board of Directors on July 2, 2025, has positioned the company to make substantial advancements in the digital advertising landscape.

OrbitX: Revolutionizing Digital Advertising

OrbitX is designed as a next-generation performance marketing engine, specifically tailored for global markets including the United Kingdom, United States, and Europe. The platform leverages cutting-edge machine learning algorithms and proprietary optimization logic to intelligently acquire and monetize traffic across various ad networks, including search, native, and social platforms.

Key Features and Benefits

• Enhanced User Intent Mapping: OrbitX aims to transform undervalued ad inventories into high-value growth opportunities.
• Precision Contextual Targeting: Advertisers can expect superior campaign performance through intelligent delivery systems.
• Automated ROI Maximization: The tool is designed to help advertisers achieve maximum Return on Investment.

Global Vision and Impact

Lucent Industries views the launch of OrbitX as more than just a product introduction. It represents a significant step in the company's global technology roadmap and reaffirms its long-term strategic vision to lead in the AI-powered MarTech space. The company believes this development will:

• Strengthen its brand equity
• Deepen its global footprint
• Enhance stakeholder value

Building on a Strong Foundation

OrbitX builds upon the robust foundation laid by Mobavenue, which was founded in 2017. Mobavenue's existing tech stack includes Streaming & CTV DSP, Commerce Media DSP, Re-Marketing DSP, OEM DSP, GMP 360, and Partner Marketing Platform. These technologies support omni-channel visibility and precision targeting across various devices, including smartphones, smart TVs, and smart screens.

Industry Impact

With a presence in over five countries and a strong operational base in India, Lucent Industries, through Mobavenue, serves a wide range of sectors including commerce, fintech, gaming, BFSI, travel, and entertainment. The introduction of OrbitX is expected to further enhance the company's capabilities in these sectors and potentially open up new market opportunities.

As the digital advertising landscape continues to evolve, Lucent Industries' OrbitX stands poised to play a significant role in shaping the future of AI-driven marketing technologies. The company's shareholders, clients, and partners will be watching closely to see how this innovative tool performs in the competitive global MarTech arena.