Amul Slashes Prices Across 700+ Products Following GST Rate Cut
Gujarat Co-Operative Milk Marketing Federation (GCMMF), owner of Amul, has announced significant price reductions on over 700 product packs, effective September 22. The price cuts, a result of passing on GST rate reduction benefits to consumers, include popular items like ghee, butter, cheese, and paneer. The reductions extend to a wide range of products including UHT milk, ice cream, chocolates, bakery items, and frozen snacks. GCMMF expects this move to boost dairy product consumption, increase demand for Amul products, and drive turnover growth. Mother Dairy has also announced similar price cuts, indicating an industry-wide trend in response to GST adjustments.
*this image is generated using AI for illustrative purposes only.
Gujarat Co-Operative Milk Marketing Federation (GCMMF), the owner of the Amul brand, has announced significant price reductions across more than 700 product packs, effective September 22. This move comes as a direct result of passing on the benefits of recent GST rate cuts to consumers, potentially boosting dairy product consumption across India.
Key Price Reductions
GCMMF has implemented notable price cuts across various popular Amul products:
| Product | Old Price | New Price | Reduction |
|---|---|---|---|
| Ghee (per litre) | ₹650.00 | ₹610.00 | ₹40.00 |
| Butter (100g) | ₹62.00 | ₹58.00 | ₹4.00 |
| Processed Cheese Block (1kg) | ₹575.00 | ₹545.00 | ₹30.00 |
| Frozen Paneer (200g) | ₹99.00 | ₹95.00 | ₹4.00 |
Wide-Ranging Impact
The price revision extends beyond these staples, encompassing a broad spectrum of Amul's product lineup:
- UHT milk
- Ice cream
- Cheese varieties
- Chocolates
- Bakery items
- Frozen dairy and potato snacks
- Condensed milk
- Peanut spread
- Malt-based drinks
Expected Outcomes
GCMMF anticipates that this price reduction will have several positive effects:
- Boost consumption of dairy products, particularly ice cream, cheese, and butter
- Increase overall demand for Amul products
- Drive turnover growth for the federation
About GCMMF
The Gujarat Co-Operative Milk Marketing Federation is a significant player in India's dairy industry, owned by 36 lakh farmers. This price reduction strategy demonstrates their commitment to both consumer welfare and supporting their vast network of dairy farmers.
Industry-Wide Trend
In a parallel move, Mother Dairy, another major player in the Indian dairy market, has also announced similar price cuts starting from the same date. This indicates a broader trend in the dairy industry responding to the GST rate adjustments.
The widespread price reductions across Amul's extensive product range are expected to have a substantial impact on consumer buying patterns and could potentially reshape the competitive landscape in India's dairy sector. As these changes take effect, consumers can look forward to more affordable dairy products while the industry anticipates increased demand and potential growth.
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