Tata Housing's Varnam Phase I Hits ₹1,000 Crore Sales Milestone in Bengaluru
Tata Housing's Varnam Phase I project in North Bengaluru has achieved over ₹1,000 crore in sales in less than two months since its launch on August 15, 2025. Part of the Carnatica integrated township, the project is located 6.8 km from Kempegowda International Airport and offers 582 apartments and 48 townhouses. The success is attributed to a comprehensive marketing strategy, including a 360-degree campaign and engagement with over 100 channel partners. This follows the earlier success of Swaram and Raagam phases, which generated ₹850 crore in sales within 72 hours of launch.
*this image is generated using AI for illustrative purposes only.
Tata Housing has achieved a remarkable sales milestone with its latest project, Varnam Phase I, part of the Carnatica integrated township in North Bengaluru. The company reported crossing the ₹1,000 crore mark in sales within less than two months of the project's launch on August 15, 2025.
Project Details and Performance
| Metric | Value |
|---|---|
| Project Name | Varnam Phase I |
| Location | North Bengaluru |
| Distance from Airport | 6.8 km |
| Total Sales | ₹1,000+ crore |
| Time to Achieve Sales | < 2 months |
| Walk-ins | 1,090 |
| Units Sold | 377 |
Varnam Phase I, spanning 20 acres, offers a mix of 582 apartments and 48 townhouses. The project is strategically located just 6.8 km from Kempegowda International Airport, making it an attractive option for homebuyers.
Marketing Strategy and Sales Performance
Tata Housing's success can be attributed to its comprehensive marketing approach:
- Implemented a 360-degree campaign across traditional and digital platforms
- Engaged over 100 channel partners
- Channel partners contributed to more than 60% of total sales
This achievement follows the success of earlier phases, Swaram and Raagam, launched in collaboration with MSR. These phases generated over ₹850 crore in sales within just 72 hours of launch.
Bengaluru: A Key Market for Tata Housing
The company views Bengaluru as a cornerstone of its expansion strategy, focusing on:
- Integrated, sustainable developments
- High-growth corridors
The Carnatica township, of which Varnam is a part, spans 135 acres and is set to benefit from upcoming infrastructure developments:
- Metro connectivity
- Suburban rail network in the Devanahalli region
The rapid sales success of Varnam Phase I underscores the strong demand for quality housing in Bengaluru's growing real estate market. It also highlights Tata Housing's ability to deliver projects that resonate with homebuyers in prime locations with promising infrastructure developments.
19
