Apple's Ambitious Three-Year iPhone Redesign Strategy Unveiled
Apple is reportedly planning significant iPhone redesigns from 2025 to 2027. In 2025, the iPhone 17 lineup will introduce the iPhone Air, a thinner, lighter alternative to the iPhone 16 Plus with a single rear camera and eSIM-only connectivity. 2026 may see Apple's entry into the foldable phone market with a book-style hinge and four cameras. The 'iPhone 20' in 2027 is rumored to feature curved glass edges and a new iOS interface for 'Liquid Glass' displays. Apple is also expanding its ecosystem with new Apple Watch models, a second-generation Vision Pro headset, a HomePod with display, and advanced AirPods Pro.

*this image is generated using AI for illustrative purposes only.
In a bold move that could reshape the smartphone landscape, Apple Inc. is reportedly planning a series of groundbreaking iPhone redesigns over the next three years. The tech giant's strategy, set to unfold from 2025 to 2027, promises to introduce innovative features and form factors that could redefine the iPhone experience.
iPhone Air: A New Direction for 2025
The journey begins in September 2025 with the launch of the iPhone 17 lineup. The standout addition to this family will be the iPhone Air, a svelte alternative to the iPhone 16 Plus. This new model is designed to appeal to users who prioritize portability without compromising on screen size. Key features of the iPhone Air include:
- A thinner and lighter profile
- A single rear camera, streamlining the device's aesthetics
- A smaller battery, likely compensated by improved energy efficiency
- eSIM-only connectivity, eliminating the need for a physical SIM card
- Apple's in-house modem chip, marking a significant step in the company's vertical integration strategy
The iPhone 17 Pro models are not left behind in this refresh. They are slated to receive notable camera upgrades, enhancing their already impressive photographic capabilities. Additionally, a new orange finish will join the color palette, offering users more personalization options.
Folding into the Future: 2026's Foldable iPhone
Apple's 2026 plans could mark a paradigm shift in the company's approach to smartphone design. The tech world has long speculated about Apple's entry into the foldable phone market, and it appears that 2026 will be the year this becomes a reality. The foldable iPhone is expected to feature:
- A book-style hinge, similar to some existing foldable devices in the market
- An array of four cameras, potentially offering unprecedented versatility in mobile photography
- Under-display Touch ID, seamlessly integrating biometric security
- In-cell touch screen technology, aimed at minimizing the crease often associated with foldable displays
2027: Celebrating with 'iPhone 20'
As Apple approaches the 20th anniversary of the original iPhone, the company appears to be preparing for a celebratory 'iPhone 20' model in 2027. This device is rumored to feature:
- Curved glass edges, potentially offering a more immersive visual experience
- A reimagined iOS interface, optimized for what Apple calls 'Liquid Glass' displays
Beyond iPhones: Apple's Ecosystem Expansion
While the iPhone remains Apple's flagship product, the company is not neglecting its other product lines. Over the coming years, consumers can expect:
- New Apple Watch models with expanded health monitoring capabilities
- A second-generation Vision Pro headset, slated for 2026, building on the mixed reality experience
- A HomePod with a display, expected in 2025, potentially competing more directly with smart home hubs
- AirPods Pro with advanced features like hearing health monitoring and body-temperature tracking
As always with future product rumors, it's important to note that Apple's plans may evolve or change before these products reach the market. However, if these reports prove accurate, Apple seems poised to maintain its position at the forefront of consumer technology innovation for years to come.