Housing Finance Companies Grapple with Margin Pressure Amid Intense Mortgage Rate Competition
Housing finance companies (HFCs) are experiencing challenges due to aggressive mortgage rate pricing by public sector banks. Despite growth in loan disbursals, many HFCs struggle to increase their assets under management (AUM) as borrowers opt for more competitive rates. Bajaj Housing Finance reported a 0.50% decline in net profit, while Aadhar Housing Finance and LIC Housing Finance saw 10.00% and 5.00% growth respectively. The RBI's 100 basis points repo rate cut has reduced net interest margins across the sector. Mortgage rates are highly competitive, with Bajaj Housing Finance offering rates from 7.35%, Canara Bank from 7.40%, and LIC Housing Finance at 7.50% for certain loans. LIC Housing Finance saw a 2.00% increase in disbursements, while Bajaj Housing Finance experienced a 22.00% growth in disbursements but only a 0.60% growth in AUM. Industry executives expect margin pressure to continue for one to two more quarters.

*this image is generated using AI for illustrative purposes only.
Housing finance companies (HFCs) are facing significant challenges as public sector banks ramp up aggressive mortgage rate pricing, intensifying competition in the sector. Despite growth in loan disbursals, many HFCs are struggling to see proportional increases in their assets under management (AUM) as borrowers shift to competitors offering more attractive rates.
Financial Performance Under Pressure
The impact of this competitive landscape is evident in the recent financial performances of key players in the housing finance sector:
- Bajaj Housing Finance reported a 0.50% decline in net profit
- Aadhar Housing Finance posted a 10.00% growth
- LIC Housing Finance saw a 5.00% growth
These figures highlight the varying degrees of pressure faced by different companies in the sector.
Interest Rate Environment
The Reserve Bank of India's 100 basis points repo rate cut has had a significant impact on the sector, reducing net interest margins across the board. This move has intensified the competition, with HFCs and banks alike adjusting their mortgage rates to attract borrowers.
Competitive Mortgage Rates
The mortgage rate war has led to increasingly competitive offerings:
- Bajaj Housing Finance: Offers mortgage rates starting at 7.35%
- Canara Bank: Provides rates beginning at 7.40%
- LIC Housing Finance: Charges 7.50% on loans up to ₹5 crore for high CIBIL scores
This tight range of rates demonstrates the intense competition in the market, with HFCs striving to remain competitive against public sector banks.
Loan Disbursements and AUM Growth
Despite the challenging environment, some HFCs have managed to increase their loan disbursements:
Company | Disbursement Growth | AUM Growth |
---|---|---|
LIC Housing Finance | 2.00% (₹13,116 crore) | Not specified |
Bajaj Housing Finance | 22.00% (₹14,651 crore) | 0.60% |
The disparity between disbursement growth and AUM growth, particularly in the case of Bajaj Housing Finance, underscores the challenge HFCs face in retaining borrowers in a highly competitive market.
Industry Outlook
Industry executives anticipate that the margin pressure will persist for one to two more quarters before the sector returns to its normal trajectory. This outlook suggests that HFCs will need to navigate carefully through this period, balancing competitive pricing with profitability.
The current scenario presents a complex landscape for housing finance companies. While loan disbursements are growing, the intense competition in mortgage rates is squeezing margins and challenging AUM growth. As the situation evolves, HFCs may need to explore innovative strategies to maintain their market position and profitability in the face of aggressive competition from public sector banks.