Dream11 Pivots to Fintech with Launch of Dream Money Wealth Management App
Dream11, a fantasy sports platform, has launched Dream Money, a wealth management app, in response to the government ban on online money gaming. Dream Money offers gold investments, fixed deposits without bank accounts, and expense tracking features. Dream11 has ceased paid contests and shifted to free-to-play social gaming. The company aims to leverage its 300 million registered users for this new fintech venture. Dream11 continues to operate other businesses including FanCode, DreamSetGo, and Dream Game Studios.

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Dream11, the popular fantasy sports platform, has made a strategic pivot following the recent government ban on online money gaming. The company has launched Dream Money, a wealth management platform, marking its entry into the fintech space.
Dream Money: A New Financial Venture
Dream Money, currently in beta mode, is available on the Google Play Store. The app offers a range of financial services designed to cater to a broad user base:
- Gold Investments: Users can invest in gold through the platform.
- Fixed Deposits: The app facilitates fixed deposits starting from as low as Rs 1,000, with a unique feature - no bank account is required to open these deposits.
- Expense Tracking: Dream Money also includes features to help users monitor and manage their expenses.
Adapting to Regulatory Changes
The launch of Dream Money comes in the wake of significant changes in Dream11's core business:
- The company has ceased all paid contests on its platform.
- Dream11 has transitioned to a free-to-play social gaming model.
- This move is in response to the government's ban on online money gaming.
Leveraging Existing User Base
Dream11's venture into fintech is not without its advantages:
- The company boasts a substantial registered user base of 30 crore (300 million).
- This large user base provides a significant potential market for its new financial services.
Diversification Strategy
While pivoting towards fintech, Dream11 continues to operate and develop its other business ventures:
- FanCode: A sports content and commerce platform.
- DreamSetGo: A sports experiences and travel platform.
- Dream Game Studios: Focusing on game development and publishing.
This diversification strategy demonstrates Dream11's efforts to adapt and thrive in a changing regulatory landscape while leveraging its technological expertise and user base.
Conclusion
The launch of Dream Money represents a significant shift for Dream11, as it navigates new regulatory challenges and explores opportunities in the fintech sector. As the platform is still in beta, its success and user adoption remain to be seen in the coming months.